Counter-Strike tournament series BLAST Premier has announced a global partnership with esports betting brand GG.BET.
As the tournament’s exclusive betting partner GG.BET will be featured across several sponsorship activations such as talent predictions and BLAST.tv Pick ‘Ems, live betting odds broadcast integration, social media giveaways, exclusive content, and physical/digital branding across the BLAST Premier tournament series.
A partnership that replaces the competition’s deal with Betway, which expired at the end of the 2023 season.
GG.BET press office said on the partnership: “The GG.BET team is delighted to kick 2024 off by announcing a partnership with BLAST Premier.
“Not only do our plans for this year align, both our brands share common values and a desire to push esports to a whole new level. Pooling our resources with such a strong partner will allow us to make this year yet another unforgettable one for the esports community.”
The international esports betting brand has experience working in the Counter-Strike ecosystem, being a long-term partner of Ukrainian organisation NAVI and becoming betting partner of the BLAST.tv Paris Major 2023 champions, Team Vitality. While also having previously partnered with the Stockholm 2021 and Antwerp 2022 Majors.
This news comes after BLAST announced its expansion that added four new affiliate teams ahead of its Spring Groups in Copenhagen.
GG.BET will be hoping to make the most of BLAST’s global broadcast that attracts millions of viewers worldwide – from more than 154 territories and in 28 different languages – as well as the tens of thousands of fans that attend the tournament’s arena events.
Alexander Lewin, SVP of Commercial for BLAST, commented: “We are delighted to welcome on board GG.BET as a global partner for 2024. The brand is deeply rooted in the Counter-Strike community, having active partnerships with our Member Teams NAVI and Team Vitality.
“This Partnership is further testament to their commitment and passion towards Counter-Strike – we look forward to building a collaboration that rewards and engages fans.”