FairPlay Sports Media (FPSM) has decided on the executive leadership team that will guide the company under its new corporate identity unveiled earlier this year.
Leading the company alongside CEO Stuart Simms are Richard Gale as Chief Revenue Officer (CRO), Niall Dore as Chief Financial Officer (CFO) and Kelly Brooks as Chief Product Officer (CPO) and Matt Robinson as Chief Technology Officer (CTO).
Commenting on the senior hires, Simms remarked: “We’re in a unique position to deliver technical solutions and product enhancements that can make a real difference in the global betting space, and bringing Richard, Kelly, Matt, and Niall onto the team will help us execute our ambitious plans with accuracy and expediency.”
Gale first joined FPSM prior to its January rebrand from the long-running identity of Oddschecker, having previously worked as VP Sports for fellow sports affiliated media group Catena Media.
His addition to the company was described by the firm as “instrumental in refining the group’s commercial strategy,” across the enhanced brand portfolio of Oddschecker, WhoScored, SuperScommesse, and the Confido Network.
Dore, meanwhile, brings two decades of senior financial experience to the company. The new CFO has previously worked in both gaming and technology roles at some prominent betting firms, having worked as Betfair’s Finance Director and Findmypast’s CFO of SaaS business.
Perhaps the most significant additions, in the context of FPSM’s new direction – explained by CEO Simms to Insider Sport in an exclusive interview following the rebrand three months ago – are the appointment of Brooks as CPO and Robinson and CTO.
Brooks, the former founder and CEO of Quarter4 – an AI-modelling and sports analysis platform acquired by FPSM – is charged with enhancing the company’s BetTech capabilities and manifesting Quarter4’s AI potential when integrated across all relevant products and components.
In his discussion with Insider Sport back in January, Simms highlighted the role of data and technology as crucial in guiding FPSM’s vision forward under its new brand identity.
Lastly, Robinson’s appointment is a promotion, with the new CTO previously working as the Head of Technology at Oddschecker Global. The company has highlighted his credentials in leading the “technology growth of the organisation and expanding the team from seven to 100 across three regions”.
An FPSM statement read: “These four recent hires coalesce around FairPlay’s recent rebrand proposition of being a hugely scalable tech-first organisation that leverages its vast data assets with the latest in BetTech to bring about a better betting ecosystem for all.”
