Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.
Under the agreement, fans will see Gatorade on the sidelines of all home matches and the brand will be integrated within FX’s “Welcome to Wrexham” show, which is making its return to screens on 2 May.
Co-Chairmen of Wrexham, Rob McElhenney and Ryan Reynolds, said: “We are incredibly pleased and humbled to welcome Gatorade as an official partner of Wrexham Association Football Club. We are officially pretty darn official!”
Since buying the club in 2021, the Hollywood actors have reached levels nobody thought was possible. The club has released a series, been the catalyst for an increase in football bets in the US and performed exceptionally well on the pitch, hence the back-to-back promotions.
The Chairmen added: “Our decision early on to have Aviation Gin in those water bottles was reckless and shortsighted. Luckily, our team has forgiven us and has gone on to perform admirably, in part thanks to Gatorade! We look forward to a few more Gatorade dunks in the years to come.”
This partnership comes after the Welsh club achieved back-to-back promotions. Looking to go for a third, Gatorade will leverage its resources offered by the Gatorade Sports Science Institute (GSSI), which is committed to helping athletes optimise their health and performance.
Club players will take part in sweat testing, where sweat patterns are analysed by GSSI to inform the development of custom fuel plans, so athletes understand what they’re losing in sweat and how to hydrate effectively.
Looking forward, the two entities will look to offer co-branded merchandise such as exclusive Wrexham Gx bottles and towels.
Soon Wrexham will be travelling to the home of its Hollywood owners this summer, as both the men’s and women’s team will play against some of football’s “best clubs and players” in pre-season friendlies, as part of the Wrex Coast Tour.
Michael Del Pozzo, President and General Manager of Gatorade, commented: “We at Gatorade are thrilled to welcome Wrexham AFC, who have captivated global soccer and pop culture fans alike, as our newest partner.
“From the natural integration into ‘Welcome to Wrexham’, to leveraging our products and GSSI’s capabilities to help fuel the teams, this partnership is a first of its kind for Gatorade, leveraging the powerful intersection of sports and entertainment to reach new audiences around the globe.”
