Bernardo Pontes: When it comes to sponsorship ‘the game has not...

With 95% of Brazil’s Série A clubs currently sponsored by betting companies, the league carries a huge following and is building on opportunities for...

8XBet and Teddy Sheringham: Working with the best in sports sponsorships

Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...

Four bidders progress as Chelsea FC takeover saga continues

A shortlist to takeover Chelsea FC has been announced as four bidders look to buy the club following Roman Abramovich’s sanction by the UK...

Thomas Hal Robson-Kanu – The overlooked business value of women’s football

As the UEFA Women’s Euro 2022 approaches, the competition is building greater commercial value as a sponsor for brands, with an expected viewership of...

SBC Leaders: New frontiers, the metaverse and the growing influence of...

The sports betting industry has been changed significantly by the growing influence of the online product, according to Betsson AB CEO Pontus Lindwall in...

Lars Rensing: The metaverse can provide sports fans with ‘a new...

Lars Rensing is the CEO of blockchain solution provider Protokol, an arm of ARK, and has over four years of experience in the growing...

Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game

Sponsorships with companies from a huge range of sectors are commonplace in the modern sports industry, but the brand exposure from these deals amounts...

EFL and Premier League suspend Russian media rights

The English Football League (EFL) and the Premier League have unanimously agreed to suspend their Russian broadcast deals, joining Europe’s retaliation for the country’s...

BBL Director: 777 investment will serve as a catalyst for British...

The British Basketball League (BBL) received seven million pounds of funding from Miami-based firm 777 last month as the tournament aims to become increasingly...

David Green: BBC provides ‘significant cross-platform promotion’ for Bellator

Bellator MMA’s recent extension of its broadcast deal with the BBC has generated a significant expansion of the promotion’s European and UK focused operations. Originally...