Real Betis: Embracing data to inform strategic decision making

Over the course of 2020/21, Real Betis has been using Stats Perform’s ProVision platform to support its performance analysis and scouting operations. The club’s...

Tony Cairoli: Red Bull docu-series is ‘crucial’ to expansion of motocross

With the popularity of Formula One’s ‘Drive to Survive’, in its wake, the Red Bull racing team announced the launch of its own documentary...

Fitzboydon: European Super League could open up a ‘football civil war’

The formation of the new European Super League (ESL) could provoke a ‘football civil war’, with UEFA no longer holding a ‘monopoly’ on the...

How will the European Super League affect sponsors and rights-holders?

Alliances between top European clubs and sponsoring brands could be ‘seen as even more of a premium’ following the formation of the European Super...

SBC Digital – Africa: Authenticity and localisation key to unlocking sponsorship...

‘Authenticity’ was the buzzword on yesterday’s ‘Creating a connection’ panel - sponsored by Betgames.tv - at the SBC Digital - Africa event, as industry...

North American merger will broaden appeal and generate revenue, says Infantino

A potential merger between North America’s two biggest football leagues - Mexico’s Liga MX and the US’ Major League Soccer (MLS) - has been supported...

Realife Tech: How digital fan solutions can boost clubs’ revenue streams

As the COVID-19 pandemic accelerated the need for digital solutions and the appetite for a personalised fan experience has become insatiable. Adam Goodyer, CEO and...

Fantastec – Steve Madincea – sports clubs’ social initiatives must not...

Speaking to Insider Sport, Steve Madincea, Founding Director of Fantastec and Fantastec SWAP, discussed his company’s approach to fan engagement, the increase of socially...

Connecting Brands: How influencer marketing has helped the sports sector ride...

Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...

Bellator: BBC deal is a ‘massive’ moment for MMA’s global expansion

Two weeks ago, mixed martial arts (MMA) promotion Bellator struck a landmark deal with the BBC which will see the free-to-air broadcaster provide coverage of...