On Location – Aiming to make the 2024 Olympics a once-in-a-lifetime...

In the build-up to the Opening Ceremony of this summer’s Paris Olympic Games on 26 July, a wave of fan support from over 200...

SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern...

SBC Summit Tbilisi's second edition, hosted at Sheraton Grand Tbilisi Metechi Palace from June 25th to 26th, saw a record-breaking turnout of over 1,500...

Why the time is now for Premier League to capitalise on...

With talks resurfacing again over potential Premier League fixtures being held in the United States, fans are understandably concerned that they are being left...

SBC Summit: Your Gateway to All Things Sports Betting

In a landscape shaped by technological evolution and shifting consumer demands, SBC Summit 2024, taking place from September 24-26 at Feira Internacional de Lisboa,...

Public concerns mean betting sponsor debate will not die out anytime...

The Premier League’s self-imposed ban on betting sponsorships is two years away, and both bookmakers and clubs are looking to make the most of...

‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...

Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....

The esports report – FIFAe World Cup shifts to Rocket League

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition highlights the latest developments...

Deloitte figures show extent of European football’s 2022 revenue recovery

The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...

Wolves doubles down on gambling sponsorship with BetMGM

Wolverhampton Wanderers FC has agreed a deal with LeoVegas Group to make BetMGM UK the club’s official European betting partner. As part of the agreement,...

Matchday Programme: William Woodhams – Gloucester Rugby has everything a fan...

Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...