Saudi football looks to enhance production with IMG deal

The Saudi Pro League (SPL) and Saudi Arabian Football Federation (SAFF) have named IMG a production partner for the country’s domestic cups. 

Under the agreement, IMG will be the broadcast producer for the RSL, King’s Cup, and Saudi Super Cup. The SPL and SAFF will serve as the host broadcaster for the King’s Cup and Saudi Super Cup, promising to enhance the viewing experience for domestic and international supporters. 

IMG will also support the partnership using remote production technologies, allowing producers to oversee matches across multiple cities at the same time and ensure consistency across all cup matches. 

Omar Mugharbel, CEO of the SPL, commented: “Our new production partnership marks a significant step forward for the SPL as we continue our transformation and growth on and off the pitch. Our collaboration with IMG reflects our commitment to bring world-class production standards to Saudi football with the league the central host producer. 

“By leveraging the expertise of IMG and maintaining strong partnerships with local and regional distributors, the SPL is poised to deliver an unparalleled football viewing experience to fans around the world through technology, innovation and talent.”

IMG produces content for a wide variety of leagues and clubs around the world, including the RSL. The company distributes the RSL’s media rights internationally, after signing a two-year agreement at the start of the 2023-24 season.

Barney Francis, EVP of Studios at IMG, stated: “Saudi Pro League is one of the most exciting and fastest-growing leagues in global football, with fans around the world now tuning in to watch thrilling action between some of the game’s biggest stars. In today’s battle for attention, it’s critical for rightsholders to take control of their narrative and innovate. 

“We are excited to help SPL take its content offering and storytelling to the next level for viewers and broadcasters, and to provide opportunities for local broadcast and production talent to be part of the journey.”

The global representation company partnered with the Argentine Football Association earlier this month. The agreement saw IMG become its exclusive sponsorship agency in the Asia Pacific region for the next two years.