Puma to become Southampton FC’s new kit partner for 2024/25

credit: Shutterstock
credit: Shutterstock

Southampton FC have agreed a multi-year partnership that will see Puma become the club’s official kit partner from the 2024/25 season onwards. 

The four-year deal will see the German sportswear company provide kit designs for both men’s and women’s first teams, as well as for the academy. The 2024/25 season kit’s will be revealed during the summer. 

Phil Parsons, CEO of Southampton FC, said: “We’re thrilled to announce this new long-term partnership with PUMA. It was important for us to find a like-minded partner that could not only deliver on creating bespoke kits that align with our strong identity but is also able to create a high-quality range of products for our fans.

“We look forward to working closely with PUMA on a wide variety of projects over the coming years in order to build upon the success we are having as a club, both on and off the pitch.” 

The partnership between Southampton and Puma will be the first time the two have partnered on a kit in the South Coast club’s 138-year history. 

An announcement of Puma’s arrival was first teased during last Tuesday’s men’s first team game against Coventry City, with Southampton dropping hidden clues for fans to decipher across social media and at St Mary’s Stadium

Puma have created a one-of-a-kind pair of football boots to celebrate the partnership, which were worn by Southampton striker and Puma Athlete, Adam Armstrong, during the Coventry game.

The club will be auctioning the boots for one fan to win, with proceeds going to Saints Foundation, and will be available for bids on the club’s auction website. 

Bas van den Bemt, Managing Director of PUMA UKI, added: “We’re delighted to be partnering with such a prestigious club like Southampton for the first time. We’re excited to be joining the club on their journey back to the topflight of English football. Partnering with a forward-thinking club like the Saints matches our identity and strategy for the future.”

Previous articleTNT Sports champions its diversity of audience with WNBA deal
Next articleBrentford continues ‘data-driven approach’ via Genius Sports