Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
Have a story in mind? Contact: [email protected]
Latest
BREAKING
Football
Time to read: min
Manchester United names Malaysia Airlines as its official commercial airline
March 25, 2024
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Cricket
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Sky Sports secures IPL broadcast rights until 2027
March 22, 2024
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Football
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Germany drops 77-year Adidas partnership opting for Nike
March 22, 2024
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Latest News
Time to read: min
Los Angeles Rams ticket sales to be powered via Shift4
March 21, 2024
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Latest News
Time to read: min
Premiership Rugby remains on TNT Sports & features all 93 games next season
March 21, 2024
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Football
Time to read: min
Haaland & Salah approached to star in new Netflix Premier League striker doc
March 21, 2024
31:35
BREAKING
Features
Time to read: min
Behind The Badge: How Orange County SC’s stadium battle vs LA Galaxy galvanised support
March 14, 2024
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Hospitality
Time to read: min
New York Mets & Delta to reimagine the SKY360 club in renewed partnership
March 13, 2024
BREAKING
Europe
Time to read: min
How Kitman Labs is using data intelligence to enhance Premier League players commercial value
March 13, 2024
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Football
Time to read: min
Genius Sports gains English football betting data access via DataCo
March 12, 2024
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Basketball
Time to read: min
Checkd reveals top five betting trends for March Madness
March 12, 2024
BREAKING
Football
Time to read: min
Premier League and EFL fail to reach agreement on support package deal
March 12, 2024
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Features
Time to read: min
How Embedded Finance can become football’s new growth strategy
March 11, 2024
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Latest News
Time to read: min
Venum to continue as UFC’s official apparel partner until 2029
March 8, 2024
BREAKING
Football
Time to read: min
BBC partners with TNT Sports in new deal to broadcast FA Cup
March 8, 2024
BREAKING
Latest News
Time to read: min
PFL to be exclusively broadcasted in Brazil by Globo in new rights deal
March 7, 2024