Tech giant Meta will work alongside a plethora of online content creators and Star Sports to create cricket-tailored fan activations for the upcoming Indian Premier League (IPL) season.
Meta seeks to elevate the fan experience with over 250 content creators for the 2024 IPL season by creating more conversations around cricket, with collaborations with teams such as the Chennai Super Kings, Mumbai Indians and Royal Challengers Bangalore.
The social media initiative, which will be run on Instagram and Threads, is geared towards younger demographics through the popular social media platforms and high-profile players like Akash Chopra and Ridhima Pathak presenting on Star Sports.
Furthermore, content creators Naveen Singh and Deepika Venkatachalam will also promote and curate fan engaging content surrounding the IPL.
Paras Sharma, Director, Content and Community Partnerships of Meta, India, stated: “The current cricket fever is all about intense rivalries, passionate involvement and strong fan following.
“With platforms like Threads that enable fans and experts to voice their opinions and Instagram that allows fans and athletes to share moments and create unique content related to the games, we are dedicated to heighten this excitement through our partnerships and collaborations with creators from all over India.
“We’re thankful to our partners like Star Sports as well, to join in this journey.”
‘Ask Star’ is an initiative that enables IPL fans to ask questions to the Star Sports commentary team live during matches. Questions will be able to be submitted on Threads and gives fans a chance to gain better insights into the game.
Another Star Sports fan interaction is the ‘Ajab Gajab T20 Challenge’ which see’s former cricket players and content creators enter a box cricket competition, broadcast on the platform and on Instagram Reels.
