Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
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Latest
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Features & Analysis
Time to read: min
FC Barcelona lists new $1bn media entity with Mountain & Co
August 14, 2023
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Asia
Time to read: min
AS Monaco and 6686 Sport to enhance global following in Asia
August 11, 2023
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Latest News
Time to read: min
Bob Iger admits 'progress not always linear' for ESPN+ and Disney+
August 11, 2023
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Partners
Time to read: min
Andy Roddick lends insight to fans as new Betway ambassador
August 10, 2023
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Basketball
Time to read: min
NBA App to live stream FIBA World Cup in 20 countries
August 10, 2023
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Esports
Time to read: min
Lionscreed and esports fan rewarded through Plutus partnership
August 9, 2023
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Football
Time to read: min
Liverpool and Google Pixel partner to tap into the world of AI
August 9, 2023
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Fan Engagement
Time to read: min
Preston and EPIC renew charitable Man of the Match award
August 9, 2023
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Latest News
Time to read: min
Saudi Arabia sports to be bolstered by new PIF-backed firm
August 8, 2023
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Football
Time to read: min
Sheffield United announces CFI as new front-of-shirt sponsor
August 8, 2023
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Features & Analysis
Time to read: min
Discussion to be held over new football time rules after early backlash
August 8, 2023
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Horse Racing
Time to read: min
BHA begins new anti-doping trials to keep racing "safe, clean and fair"
August 7, 2023
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Football
Time to read: min
Report: Atletico Madrid closing in on Riyadh Air sponsorship
August 7, 2023
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Latest News
Time to read: min
Betway enhances tennis visibility sponsoring National Bank Open
August 4, 2023
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Features & Analysis
Time to read: min
Entain: How the 'Wrexham Effect' exploded football bets in the US
August 4, 2023
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Fan Engagement
Time to read: min
Fanatics merchandise on DAZN after successful integration
August 3, 2023