Callum Williams
Callum joined SBC in February 2022 with a deep passion for news and feature writing on sports. He has produced several pieces on Insider Sport centred around sports marketing, sponsorship, broadcast rights and more.
Have a story in mind? Contact: [email protected]
Latest
BREAKING
Football
Time to read: min
Barnsley FC secures US Mobile as its new front-of-shirt sponsor
April 20, 2023
BREAKING
Fan Engagement
Time to read: min
NYCFC's new 25,000 stadium expected to open in 2027
April 19, 2023
BREAKING
Basketball
Time to read: min
OG Anunoby becomes new part-owner of BBL's London Lions
April 19, 2023
BREAKING
Features & Analysis
Time to read: min
Report: Glazers 'increasingly confident' of retaining majority ownership of Manchester United
April 18, 2023
BREAKING
Fan Engagement
Time to read: min
Manchester City confirms north stand expansion application submitted for "best-in-class" experience
April 18, 2023
BREAKING
Latest News
Time to read: min
LeBron James' UNINTERRUPTED partners with Tapcart to go direct-to-consumer
April 18, 2023
BREAKING
Latest News
Time to read: min
NFL and MLB available on Peacock to view in VR via Meta
April 17, 2023
BREAKING
Football
Time to read: min
Man City's Gündoğan 'hugely excited' to be involved in OKX metaverse
April 17, 2023
BREAKING
Features & Analysis
Time to read: min
Washington Commanders expected to be sold for $6bn to HBSE
April 14, 2023
BREAKING
Latest News
Time to read: min
British Rowing partners with dryrobe to support Olympic & Paralympic hopes
April 14, 2023
BREAKING
Features & Analysis
Time to read: min
Premier League votes for ban on gambling shirt sponsorship
April 13, 2023
BREAKING
Basketball
Time to read: min
Phoenix Suns and PayPal extend sponsorship deal until 2026
April 13, 2023
BREAKING
Football
Time to read: min
Arturo Vidal becomes official Novibet Global Brand Ambassador
April 13, 2023
BREAKING
Fan Engagement
Time to read: min
OWNIC launches new NFT campaign to enhance fan-athlete engagement
April 12, 2023
BREAKING
Fan Engagement
Time to read: min
Chelsea FC agrees seven-year partnership with Tempus Ex
April 12, 2023
BREAKING
Fan Engagement
Time to read: min
YouTube begins its venture in the NFL with subscription model announcement
April 12, 2023