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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Television broadcast camera shooting at a sunny football game.
BREAKING
Broadcasting
Time to read: min
Northern Premier League streaming dispute explained
October 15, 2025
Image of the NBA sign
BREAKING
Asia
Time to read: min
NBA targets Chinese revenue potential after 2016 fallout 
October 14, 2025
English female soccer fans with England flag painted on their faces hugging each other after their team's victory. English female spectators in football stadium celebrating their team's victory.
BREAKING
Fan Engagement
Time to read: min
Why men’s sports can’t afford to lose female fans
October 13, 2025
Old Glossop Cricket Club women's team.
BREAKING
Cricket
Time to read: min
Inside Old Glossop CC: Women’s cricket against the odds
October 10, 2025
Image of a small toy basketball and football on top of a wad of dollar bills, representative of spot fixing
BREAKING
Features
Time to read: min
TotoGaming explains why sport needs betting sponsors to survive
October 10, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: min
Sideline Moves: LeBron uses retirement tease to sell Hennessy
October 10, 2025
Manchester. England. 02.12.2008. Manchester United Football Stadium in Old Trafford in Manchester in the UK.
BREAKING
Football
Time to read: min
Saudi buying Manchester United? Investor says “anything possible”
October 9, 2025
Sportel Monaco 2025
BREAKING
Latest News
Time to read: min
SPORTEL Monaco unveils powerhouse speaker lineup
October 9, 2025
business in football club and soccer team manager, online sport betting concept.
BREAKING
Features
Time to read: min
Why sports betting’s back-end is the real goldmine
October 9, 2025
Rheinbach, Germany 5 June 2021, The logo of the streaming service "DAZN" on the screen of a smartphone with white headphones and a remote control.
BREAKING
Broadcasting
Time to read: min
DAZN targets $5bn revenue goal amid streaming battle
October 8, 2025
Partnership playbook logo
BREAKING
Features
Time to read: min
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
October 8, 2025
Group of Asian people friends sit on sofa watching and cheering football or soccer games competition on TV together at home.Happy man and woman sport fans celebrating sport team victory sports match.
BREAKING
Broadcasting
Time to read: min
How interactive overlays are changing sports streaming
October 8, 2025
Wolfsburg, Germany, March 27, 2019: official UEFA assistant referee during UEFA Champions League game at AOK Stadion.
BREAKING
Europe
Time to read: min
UEFA’s “regrettable” decision allows two domestic games abroad
October 7, 2025
FIFA logo
BREAKING
Football
Time to read: min
FIFA NFTs under Swiss review ahead of 2026 World Cup
October 7, 2025
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
BREAKING
Features
Time to read: min
How brands are winning fans in women’s football
October 7, 2025
THE USA, ATLANTA, 17 OCTOBER 2019: World Cup FIFA on background Mercedes-Benz Stadium in Atlanta state of Georgia. FIFA World cup of football will takes in North America and South America in 2026.
BREAKING
Features
Time to read: min
How Atlanta turns FIFA headlines into local impact
October 6, 2025
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