Search
Choose a style
Dark
Light
Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Amazon's coverage of Champions League match.
BREAKING
Advertisement
Time to read: min
Brands flock to Amazon's UEFA Champions League coverage
February 24, 2026
BANGKOK, THAILAND - JULY 07, 2016: The Logo of New La Liga spain football on the jersey on July 07,2016 in Bangkok Thailand.
BREAKING
Broadcasting
Time to read: min
La Liga claims piracy win as NordVPN says it wasn’t told
February 19, 2026
9st Mar 2024; Stadio Olimpico, Roma, Italy; Guinnes Six Nation Rugby; Italy versus Scotland; A general view of the Olimpico Stadium prior to kickoff of Six Nations.
BREAKING
Advertisement
Time to read: min
Why ITV’s Six Nations ad format is about survival not greed 
February 5, 2026
Jakarta - February 21,2023:Nike, Inc. Logo seen on billboard. is an American multinational corporation that is engaged sales of footwear, apparel, equipment, accessories and services.
BREAKING
Integrity
Time to read: min
Nike investigates cyber leak said to expose product designs
January 27, 2026
astro turf football pitch like used in Baller League.
BREAKING
Features
Time to read: min
Baller League is built on borrowed attention
January 23, 2026
FIFA logo
BREAKING
Football
Time to read: min
Experts question FIFA’s 500 million World Cup tickets claim
January 16, 2026
Sideline Moves: Mbappe becomes ambassador of On
BREAKING
Features
Time to read: min
Sideline Moves: Luke Littler signs largest-ever darts agreement
January 9, 2026
2024-11-20 Los Angeles USA A promotional banner for the LA 2028 Olympics featuring the Olympic rings, displayed on a blue background with a green fence below.
BREAKING
Athletics
Time to read: min
The Olympics clock is ticking toward irrelevance
January 2, 2026
BREAKING
Features
Time to read: min
Sideline Moves: Chelsea to name new head coach after Maresca
January 2, 2026
Harry Kane in Reflo clothing.
BREAKING
Athletics
Time to read: min
Reflo’s Rory MacFadyen: Sustainability isn’t just a side salad
January 2, 2026
Symbolic soccer ball, 100 KZT coins and 100 US dollar bills.
BREAKING
Interviews
Time to read: min
885 Capital: Baller League and the future of sports investing
December 31, 2025
MatchWornShirt kits
BREAKING
Fan Engagement
Time to read: min
Q&A: James Flude on MatchWornShirt and the future of collectibles
December 30, 2025
Football finance expert Kieran Maguire, talking about Premier League's new proposal.
BREAKING
Features
Time to read: min
Q&A: Kieran Maguire on the year football was played in court
December 29, 2025
Start of new year. Changes of year 2025, 2026, 2027 on Running track. Concept of new ideas starting in new year, planning along with setting objectives to set KPI goals for success in life.
BREAKING
Latest News
Time to read: min
The four shifts that'll shake sports in 2026
December 24, 2025
Illegal streaming causing headaches for leagues and broadcasters alike
BREAKING
Broadcasting
Time to read: min
Will 2025 go down as the year broadcasting changed?
December 23, 2025
GOLD COAST, AUSTRALIA - APRIL 08, 2018: Yohan Blake of Jamaica (C) compete in the athletic's men's 100m heats during the 2018 Gold Coast Commonwealth Games at the Carrara Stadium.
BREAKING
Broadcasting
Time to read: min
The Commonwealth Games confirm sport’s paywall future
December 22, 2025
1 … 7 8 9 10 11 … 72