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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
Aston Vila players in Premier League match with Betano betting sponsor on front-of-shirt.
BREAKING
Features
Time to read: min
Premier League shirt ban forces betting sponsors to reinvent
March 24, 2026
Red Bull Ring, Spielberg, Austria. 30.June.2024; Carlos Sainz Jr of Spain and Scuderia Ferrari receives checker flag during F1 Austrian Grand Prix.
BREAKING
Features & Analysis
Time to read: min
Why F1’s calendar blow won’t derail its long-term plans
March 17, 2026
Sports financial market screen showing stocks rising and falling.
BREAKING
Agencies
Time to read: min
Is CVC’s $8bn value proof the sports market is repricing?
March 12, 2026
Geryville ridden by Alain Cawley and trained by Micky Hammond jumps the last fence sponsored by bet365.
01:35
BREAKING
Latest News
Time to read: min
UK horseracing seeks new partners as bet365 steps back
March 6, 2026
LONDON, ENGLAND - JULY 26, 2017: New Nike Ordem 5 ball. Football player in Puma boots shoots the Official Premier League Ball.
BREAKING
Financial Results
Time to read: min
Liverpool leads the pack in latest Premier League financials
March 2, 2026
Amazon's coverage of Champions League match.
BREAKING
Advertisement
Time to read: min
Brands flock to Amazon's UEFA Champions League coverage
February 24, 2026
BANGKOK, THAILAND - JULY 07, 2016: The Logo of New La Liga spain football on the jersey on July 07,2016 in Bangkok Thailand.
BREAKING
Broadcasting
Time to read: min
La Liga claims piracy win as NordVPN says it wasn’t told
February 19, 2026
9st Mar 2024; Stadio Olimpico, Roma, Italy; Guinnes Six Nation Rugby; Italy versus Scotland; A general view of the Olimpico Stadium prior to kickoff of Six Nations.
BREAKING
Advertisement
Time to read: min
Why ITV’s Six Nations ad format is about survival not greed 
February 5, 2026
Jakarta - February 21,2023:Nike, Inc. Logo seen on billboard. is an American multinational corporation that is engaged sales of footwear, apparel, equipment, accessories and services.
BREAKING
Integrity
Time to read: min
Nike investigates cyber leak said to expose product designs
January 27, 2026
astro turf football pitch like used in Baller League.
BREAKING
Features
Time to read: min
Baller League is built on borrowed attention
January 23, 2026
FIFA logo
BREAKING
Football
Time to read: min
Experts question FIFA’s 500 million World Cup tickets claim
January 16, 2026
Sideline Moves: Mbappe becomes ambassador of On
BREAKING
Features
Time to read: min
Sideline Moves: Luke Littler signs largest-ever darts agreement
January 9, 2026
2024-11-20 Los Angeles USA A promotional banner for the LA 2028 Olympics featuring the Olympic rings, displayed on a blue background with a green fence below.
BREAKING
Athletics
Time to read: min
The Olympics clock is ticking toward irrelevance
January 2, 2026
BREAKING
Features
Time to read: min
Sideline Moves: Chelsea to name new head coach after Maresca
January 2, 2026
Harry Kane in Reflo clothing.
BREAKING
Athletics
Time to read: min
Reflo’s Rory MacFadyen: Sustainability isn’t just a side salad
January 2, 2026
Symbolic soccer ball, 100 KZT coins and 100 US dollar bills.
BREAKING
Interviews
Time to read: min
885 Capital: Baller League and the future of sports investing
December 31, 2025
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