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Kieran O'Connor
Kieran joined SBC in January 2024, after graduating from Emerson College, Boston in 2023 with a Masters degree in Journalism. Previously, Kieran has written for InBoston Magazine as well as several UK publications, such as The Sunday World, Female First and The Warrington Guardian.
Latest
MatchWornShirt kits
BREAKING
Fan Engagement
Time to read: min
Q&A: James Flude on MatchWornShirt and the future of collectibles
December 30, 2025
Football finance expert Kieran Maguire, talking about Premier League's new proposal.
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Features
Time to read: min
Q&A: Kieran Maguire on the year football was played in court
December 29, 2025
Start of new year. Changes of year 2025, 2026, 2027 on Running track. Concept of new ideas starting in new year, planning along with setting objectives to set KPI goals for success in life.
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Latest News
Time to read: min
The four shifts that'll shake sports in 2026
December 24, 2025
Illegal streaming causing headaches for leagues and broadcasters alike
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Broadcasting
Time to read: min
Will 2025 go down as the year broadcasting changed?
December 23, 2025
GOLD COAST, AUSTRALIA - APRIL 08, 2018: Yohan Blake of Jamaica (C) compete in the athletic's men's 100m heats during the 2018 Gold Coast Commonwealth Games at the Carrara Stadium.
BREAKING
Broadcasting
Time to read: min
The Commonwealth Games confirm sport’s paywall future
December 22, 2025
Birmingham, West Midlands, UK - 8th August 2025: St Andrews at Knighthead Park is the home stadium of Birmingham City FC in the West Midlands, UK
BREAKING
Asia
Time to read: min
Birmingham City unveils Asian betting deal after unlicensed fiasco
December 19, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: min
Sideline Moves: Salford City gets new US majority owner
December 19, 2025
Darts scoring one hundred and eighty on a board.
BREAKING
Latest News
Time to read: min
PDC world championship welcomes first Kenyan as betting ties shine
December 18, 2025
CIRCUIT ZANDVOORT, NETHERLANDS - AUGUST 24: Anthony Joshua, during the Dutch Grand Prix at Circuit Zandvoort on Thursday August 24, 2023 in Zandvoort, Netherlands. (Photo by Michael PottsBSR Agency).
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Advertisement
Time to read: min
Anthony Joshua's Polymarket plug adds twist to Jake Paul fight 
December 16, 2025
2025 Philadelphia Grand Slam Track
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Athletics
Time to read: min
Grand Slam Track bankruptcy leaves athletes and vendors out of pocket
December 16, 2025
FIFA considering 2030 World Cup expansion to 64 teams
BREAKING
Football
Time to read: min
A look at how 2026 FIFA World Cup tickets stack up
December 15, 2025
Epsom Downs,Surrey / England - August 4th 2018: Winner sign at the famous Epsom Downs Race course, which is owned by the Jockey Club and best known for hosting the Derby Stakes.
01:35
BREAKING
Fan Engagement
Time to read: min
Frank Warren brings Queensberry boxing flair to horse racing
December 12, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Features
Time to read: min
Sideline Moves: Max Verstappen makes a Fanatics first 
December 12, 2025
Close-up of male hand holding tennis ball and racket. Professional tennis player starting set.
BREAKING
Integrity
Time to read: min
Six and counting: Folliot banned in tennis fixing scandal 
December 11, 2025
THE USA, ATLANTA, 17 OCTOBER 2019: World Cup FIFA on background Mercedes-Benz Stadium in Atlanta state of Georgia. FIFA World cup of football will takes in North America and South America in 2026.
BREAKING
Football
Time to read: min
FIFA World Cup 2026 faces new week of controversies
December 11, 2025
Bologna, Italy, April 30, 2023, Juventus's Leonardo Bonucci and Juventus's Paul Pogba portraits during italian soccer Serie A match Bologna FC vs Juventus FC (portraits archive)
BREAKING
Horse Racing
Time to read: min
Paul Pogba backs Al Haboob as camel racing looks to globalise
December 10, 2025
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