Fanatics commerce has appointed Stephen Dowling as its new International President to focus on growth outside of North America.

Over recent years, the designer, manufacturer and seller of fan gear has expanded with over 900 global partners. 

Currently, the company is partnered with some of the largest sporting organisations in the world, including Chelsea, Paris Saint-Germain, UEFA, International Olympic Committee and Formula 1.

In the new role of International President, Dowling will focus on growth outside of North America with the company boasting 80 offices, manufacturing facilities and fulfilment centres across the world.

In addition to Dowling’s appointment, Fanatics has strengthened its ranks with a further two new introductions – Valerie Love who has joined from The Coca-Cola Company and will become Fanatics Commerce Chief People Officer, and Justin Tsai who has joined from Silver Lake in the newly created role of Chief Product Officer.

Low Ah Kee, CEO of Fanatics Commerce, stated: “I am thrilled to welcome Stephen, Valerie and Justin all of whom will play an invaluable role as we work toward elevating the experience of being a fan across all corners of the world.” 

“We have an established international business that serves millions of fans worldwide and as our new President of International, Stephen brings a wealth of knowledge and experience in leading and growing digital businesses, which will be beneficial for our partners and fans as we move forward into our next chapter. 

“I’m confident that under Stephen’s leadership our international business will significantly advance its global capabilities and improve the experience for the millions of sports fans that shop with us across the world every year.”

Love will be responsible for all strategic human resources initiatives for the business whereas Tsai will be tasked with leading Fanatics Commerce’s overall approach to consumer product management.

Stephen Dowling, President of International at Fanatics Commerce, commented: “I have long admired Fanatics and the opportunity to drive true impact across the international business is incredibly exciting.”

Prior to this role, Dowling worked at Adidas, where he spent six years leading and growing its direct-to-consumer digital business.

Dowling added: “From the moment that I met with Andrew and his team, I could see the passion that they have for sport and their desire to improve the way in which fans can access their favourite team merchandise, no matter where they are in the world. I’m looking forward to being part of the team and I can’t wait to get started.”

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