Leeds United land ‘first club to sell on TikTok’ title
In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...
Hibernian links with Sportemon Go in Scottish football first
Hibernian Football Club has announced an official partnership with Sportemon Go, (SGO), where the latter will invest a significant six figure sum each season...
Crypto.com to become PSG official cryptocurrency platform
Paris Saint-Germain has announced a multi-year partnership with cryptocurrency platform Crypto.com, which will become its official cryptocurrency platform partner.The partnership will also include the...
NFL renews 5G deal with Verizon for another decade
The National Football League (NFL) has announced a new 10 year partnership with Verizon, expanding its existing relationship with the technology company, with a...
LaLiga partners with Sorare to make NFT debut
Fantasy football platform Sorare has added LaLiga to its expanding portfolio of partners, striking a partnership with the Spanish top-flight surrounding the leveraging of...
Sky Sports bags three-year extension deal for women’s golf
In celebration of 25 years of ladies golf, Sky Sports has announced a new LPGA Tour and LET rights deal.The channel will continue to...
Facebook set as social media supplier of Rugby World Cup
Facebook has become the first official social media services supplier of the Rugby World Cup France 2023.The platform is supporting the tournament’s mission of...
F1 fans given a voice in new global survey
Formula One and Motorsport Network have united to launch the ‘world’s largest’ F1 fan survey.In partnership with Nielsen, the survey will aim to capture...
ITV becomes new home for Lionesses
Under the terms of a new four year deal, ITV is set to show all of the England women’s senior team’s tournament qualifiers and...
WSL to boost fan engagement with Stats Perform partnership
The FA has come to an agreement with Stats Perform, naming the sports technology firm the official data provider of the Women’s Super League...