DRL secures blockchain ‘bullseye’ with Algorand partnership

The Drone Racing League (DRL) has formed a partnership with blockchain platform Algorand, with the aim of leveraging the service to enhance its fan...

EA Sports to bring ‘unique characteristics of football’ with Seria A

EA Sports has announced its new partnership with Lega Serie A, beginning with the FIFA 22 title, which includes 14 exclusively licensed teams.In line...

Eleven Sports heightens basketball content in Italy

Eleven Sports has joined the Euroleague Basketball family in becoming the OTT platform broadcaster for its competitions in Italy, consisting of coverage for the...

Three Premier League teams ink deals with Parimatch

Three Premier League clubs - Aston Villa, Brighton and Hove Albion and Southampton - have signed agreements with sports betting tech developer Parimatch Tech.Under...

Leeds United land ‘first club to sell on TikTok’ title

In a new e-commerce partnership, Leeds United has teamed up with TikTok to become the world’s first ever football club to sell official merchandise...

Hibernian links with Sportemon Go in Scottish football first

Hibernian Football Club has announced an official partnership with Sportemon Go, (SGO), where the latter will invest a significant six figure sum each season...

Crypto.com to become PSG official cryptocurrency platform

Paris Saint-Germain has announced a multi-year partnership with cryptocurrency platform Crypto.com, which will become its official cryptocurrency platform partner.The partnership will also include the...

NFL renews 5G deal with Verizon for another decade

The National Football League (NFL) has announced a new 10 year partnership with Verizon, expanding its existing relationship with the technology company, with a...

LaLiga partners with Sorare to make NFT debut

Fantasy football platform Sorare has added LaLiga to its expanding portfolio of partners, striking a partnership with the Spanish top-flight surrounding the leveraging of...

Sky Sports bags three-year extension deal for women’s golf

In celebration of 25 years of ladies golf, Sky Sports has announced a new LPGA Tour and LET rights deal.The channel will continue to...