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Birmingham, West Midlands, UK - 8th August 2025: St Andrews at Knighthead Park is the home stadium of Birmingham City FC in the West Midlands, UK
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Asia
Time to read: 3 min
Birmingham City unveils Asian betting deal after unlicensed fiasco
December 19, 2025
Darts scoring one hundred and eighty on a board.
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Latest News
Time to read: 4 min
PDC world championship welcomes first Kenyan as betting ties shine
December 18, 2025
Warner Bros Discovery announces split of TNT Sports amid restructure
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Broadcasting
Time to read: 5 min
Warner Bros board urges shareholders to reject Paramount Skydance tender offer
December 17, 2025
Partnership playbook logo
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Features & Analysis
Time to read: 6 min
Partnership Playbook: Snoop Dogg, Nexo, Revolut and Midnite
December 17, 2025
CIRCUIT ZANDVOORT, NETHERLANDS - AUGUST 24: Anthony Joshua, during the Dutch Grand Prix at Circuit Zandvoort on Thursday August 24, 2023 in Zandvoort, Netherlands. (Photo by Michael PottsBSR Agency).
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Advertisement
Time to read: 4 min
Anthony Joshua's Polymarket plug adds twist to Jake Paul fight 
December 16, 2025
FIFA considering 2030 World Cup expansion to 64 teams
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Football
Time to read: 5 min
A look at how 2026 FIFA World Cup tickets stack up
December 15, 2025
Epsom Downs,Surrey / England - August 4th 2018: Winner sign at the famous Epsom Downs Race course, which is owned by the Jockey Club and best known for hosting the Derby Stakes.
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Fan Engagement
Time to read: 3 min
Frank Warren brings Queensberry boxing flair to horse racing
December 12, 2025
Munich, Bavaria, Germany, November, 12 2022, crowded NFL fan area Odeonsplace, one day before the first NFL game in Germany
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Europe
Time to read: 3 min
NFL locks in Munich return with regular season games in 2026 and 2028
December 12, 2025
Image of the NBA sign
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Basketball
Time to read: 6 min
The NBA’s growth in Europe and the Middle East: The future is now 
December 11, 2025
Partnership playbook logo
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Latest News
Time to read: 5 min
Partnership Playbook: Bank of America, Coinpayments, Lavazza and Boyle Sports
December 10, 2025
2024-11-20 Los Angeles USA A promotional banner for the LA 2028 Olympics featuring the Olympic rings, displayed on a blue background with a green fence below.
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Financial Results
Time to read: 5 min
Los Angeles 2028 closes in on record Games sponsorship after $2bn milestone
December 8, 2025
LOS ANGELES, USA, NOVEMBER 15, 2025: FIFA World Cup 2026 — official Trionda football placed on grass, showcasing the spirit of soccer in the USA, Mexico, and Canada
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Fan Engagement
Time to read: 3 min
Place your bets: World Cup 2026 fans ready to bet despite low confidence
December 4, 2025
USL's Rhode Island FC fans.
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Fan Engagement
Time to read: 9 min
Q&A: Why stadium culture fuels Rhode Island FC’s USL rise
December 4, 2025
Partnership playbook logo
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Latest News
Time to read: 6 min
Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
December 3, 2025
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Latest News
Time to read: 3 min
Will Nubank be Inter Miami’s latest stadium sponsor?
December 2, 2025
Hebden Bridge, West Yorkshire UK. August 17, 2023. The Rest is Football podcast playing on a Google Pixel 4 mobile phone. Woman's hand with red nails. Episode Harry Kane with Gary Lineker.
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Football
Time to read: 4 min
Will Gary Lineker feature in Netflix's World Cup coverage?
December 2, 2025
Doha, Qatar-April 20 2025:The FIFA World Cup Qatar 2022 Official Countdown Clock with people walking and Doha skyline in background.
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Features
Time to read: 6 min
Beyond: Arab Cup highlights Middle East’s hosting advantage
December 2, 2025
Spanish female players celebrating with the 2023 FIFA Women's World Cup trophy. This photo was taken at the Stadium Australia in Sydney, New South Wales.
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Fan Engagement
Time to read: 6 min
Home nations lodge sole bid to bring Women’s World Cup 2035 to UK
December 1, 2025
Man holding an Arsenal badge.
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Broadcasting
Time to read: 5 min
Arsenal signs Paramount+ in global content tie-up as streamer steps up football push
November 28, 2025
Partnership playbook logo
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Football
Time to read: 5 min
Partnership Playbook: PayPal, Zilch, AWS and more
November 26, 2025
RIGA, LATVIA. 1st of July, 2019. European Women Basketball Championship, commonly called Eurobasket Women 2019 , game between team Latvia and team Sweden in Arena Riga, Riga, Latvia.
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Basketball
Time to read: 3 min
FIBA enters fantasy sports space ahead of World Cup 2027 Qualifiers
November 25, 2025
F1 at Silverstone.
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Fan Engagement
Time to read: 6 min
Britain is losing the race for F1's future
November 25, 2025
Image of the UK and Australian test cricket whites with new sponsors at The Ashes.
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Cricket
Time to read: 5 min
The 2025 Ashes: A tale of two shirts
November 24, 2025
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026