Premier League gambling sponsorship ban gets UK government backing
The UK government's move to ban unlicensed gambling sponsors from the Premier League marks a significant shift in sporting commercial complianceThe UK government has...
BBC posts record Winter Olympics audience as sponsors see major digital...
New figures from the BBC and Quantcast show record digital consumption of the Winter Olympics alongside strong online gains for key sponsors.BBC Sport recorded...
Why the UCI is revisiting cycling’s economic model
The governing body has invited teams, organisers, and riders to submit proposals on calendar reform, commercial rights, financial rules and fan engagement as it...
Why a Tottenham relegation could be severe financially
The upcoming North London derby between Tottenham and Arsenal is pivotal at both ends of the Premier League table, but for Spurs, it could...
DAZN and Matchroom Boxing extend partnership with new five-year deal
Renewal secures 30-plus annual fight nights in the US and UK, with additional Australian distribution through Foxtel’s Kayo Sports.DAZN and Matchroom Boxing have signed...
Partnership Playbook: Revolut, Coca-Cola, DHL and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Olympians fight climate change but LA28 odds look grim
Olympians push the IOC on green-washing, but change looks unlikely with LA28 set to take place in a country at war with renewable energyOlympic...
How Motorola is positioning for a tech‑driven World Cup
As the 2026 FIFA World Cup becomes the most technologically complex tournament in history, Motorola is expanding its role from sponsor to strategic tech...
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Why Frauen‑Bundesliga clubs rejected a joint DFB venture
Frauen‑Bundesliga clubs could go it alone, but can independence deliver the success England’s WSL has shown?Germany’s women’s football clubs have rejected a joint venture...