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BREAKING
Broadcasting
Time to read: 4 min
PSG swaps broadcast revenue for lifestyle brand revenue
November 24, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
BREAKING
Fan Engagement
Time to read: 6 min
Sideline Moves: David Beckham joins Bank of America
November 21, 2025
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Football
Time to read: 4 min
Why a 1994 rule loophole continues football ticket resale issue
November 20, 2025
Partnership playbook logo
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Latest News
Time to read: 1 min
Partnership Playbook: Coca-Cola, Toyota, BetMGM, PayPal, and more
November 19, 2025
San Francisco, CA, USA - Feb 8, 2020: American web-infrastructure and website-security company Cloudflare, Inc.'s Headquarters in San Francisco, California.
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Integrity
Time to read: 4 min
How outages like Cloudflare threaten sports sponsorship
November 19, 2025
FIFA logo
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Fan Engagement
Time to read: 4 min
Economic stakes high as FIFA PASS launches for World Cup
November 18, 2025
LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club
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Advertisement
Time to read: 4 min
Spurs training kit and UK racing rights repurposed to spotlight Safer Gambling Week
November 18, 2025
A Sky Sports mic during the Rolex Monte-Carlo ATP Masters 1000 tennis on April 14, 2024 in Roquebrune Cap Martin, France.
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Fan Engagement
Time to read: 4 min
Sky Sports axes Halo channel after three-day backlash
November 17, 2025
Social media troll harassing people on social media
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Data
Time to read: 4 min
FIFA steps up online abuse fight with ticket bans and police referrals
November 17, 2025
Lionesses lift the Women's Euros 2025 trophy
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Fan Engagement
Time to read: 4 min
Halo or hollow? Sky’s TikTok for women’s sport rings false
November 14, 2025
Rangers Jack Butland supporting Big Ibrox Sleep Out
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Fan Engagement
Time to read: 6 min
Rangers’ Big Ibrox Sleep Out the latest initiative Butland is supporting
November 13, 2025
Partnership playbook logo
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Features & Analysis
Time to read: 1 min
Partnership playbook: Globant, hummel, GSK and more
November 12, 2025
WNBA 2025 opening weekend gets off to a strong start
BREAKING
Basketball
Time to read: 5 min
The WNBA's labour reckoning
November 7, 2025
Spurs fans wave flags prior to he first leg of the 2018/19 UEFA Champions League Semi-finals game between Tottenham Hotspur and Ajax
BREAKING
Football
Time to read: 3 min
Man United co-owner Ratcliffe settles Ineos Tottenham battle
November 6, 2025
Aerial view photo from flying drone at Saint Nicholas Stadium, the home stadium of S.S.C. Bari, football club in south Italy. Drone photo of Stadio San Nicola di Bari, Puglia.
BREAKING
Europe
Time to read: 4 min
AC Milan and Inter take control of San Siro’s future
November 5, 2025
Simon Breckon, Speedo SVP: The Olympics is a great opportunity to fully immerse everyone
BREAKING
Esports
Time to read: 4 min
Olympic Esports ended? Saudi Nations Cup moves forward
November 5, 2025
Partnership playbook logo
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Partners
Time to read: 1 min
Partnership Playbook: Coca Cola, KIA, SureWin and more
November 5, 2025
Canterbury and Premiership Women's Rugby (PWR) announce renewal.
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Features
Time to read: 7 min
Canterbury to ‘shout loudly’ after PWR renewal
November 4, 2025
2026 FIFA World Cup
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Features
Time to read: 5 min
2026 World Cup set to be the biggest ever - it needs a brand strategy at the same level
October 31, 2025
Premier Sports
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Advertisement
Time to read: 2 min
Amazon Ads expands access to sports streaming ad inventory
October 31, 2025
Lionesses lift the Women's Euros 2025 trophy
BREAKING
Broadcasting
Time to read: 4 min
Women’s sport tops UK TV in 2025 as Euros lift reach
October 30, 2025
Nov. 17, 2021 - Sunrise, Florida, USA: Florida Panthers Training Day before game between Florida Panthers and New Jersey Devils at FLA Live Arena.
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Advertisement
Time to read: 6 min
How the NHL skated into prediction markets - and a grey legal zone
October 30, 2025
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Broadcasting
Time to read: 5 min
Why sports networks are moving from satellite to IP distribution
October 30, 2025
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026