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Amazon's coverage of Champions League match.
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Advertisement
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Brands flock to Amazon's UEFA Champions League coverage
February 24, 2026
Premier League clubs to face unlicensed gambling sponsorship ban
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Football
Time to read: 4 min
Premier League gambling sponsorship ban gets UK government backing
February 23, 2026
Serie A partners with NHL for Winter Olympics
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Broadcasting
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BBC posts record Winter Olympics audience as sponsors see major digital gains
February 23, 2026
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Broadcasting
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Why the UCI is revisiting cycling’s economic model
February 23, 2026
The financial implications if Tottenham is relegated
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Broadcasting
Time to read: 6 min
Why a Tottenham relegation could be severe financially
February 20, 2026
credit: Shutterstock
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Boxing
Time to read: 4 min
DAZN and Matchroom Boxing extend partnership with new five-year deal
February 19, 2026
Partnership playbook
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Investment
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Partnership Playbook: Revolut, Coca-Cola, DHL and more
February 18, 2026
Turin (Torino), Piedmont, Italy - March 15th 2019: make our climate great again sign during fridays for future strike.
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Integrity
Time to read: 4 min
Olympians fight climate change but LA28 odds look grim
February 16, 2026
Daniela Idi
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Features & Analysis
Time to read: 4 min
How Motorola is positioning for a tech‑driven World Cup
February 16, 2026
Partnership playbook
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Basketball
Time to read: 5 min
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
February 11, 2026
06.12.2025, Leverkusen, Google Pixel Frauen Bundesliga, Bayer 04 Leverkusen - RB Leipzig, Germany Ein Google Pixel Frauen Bundesliga Ball liegt auf einem Podest vor dem Spiel, im Hintergrund eine Bayer 04 Leverkusen Fahne.
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Football
Time to read: 4 min
Why Frauen‑Bundesliga clubs rejected a joint DFB venture
February 10, 2026
LOS ANGELES, USA, NOVEMBER 15, 2025: FIFA World Cup 2026 — official Trionda football placed on grass, showcasing the spirit of soccer in the USA, Mexico, and Canada
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Fan Engagement
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Sustaining fan engagement beyond the World Cup: Turning short-term excitement into year-round connection
February 9, 2026
AI generated image of the helmets of this years Super Bowl competitors
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The making of a modern Super Bowl
February 6, 2026
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Broadcasting
Time to read: 2 min
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
February 6, 2026
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Advertisement
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Gambling advertising censorship: Will Premier League clubs' revenues plummet?
February 5, 2026
9st Mar 2024; Stadio Olimpico, Roma, Italy; Guinnes Six Nation Rugby; Italy versus Scotland; A general view of the Olimpico Stadium prior to kickoff of Six Nations.
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Why ITV’s Six Nations ad format is about survival not greed 
February 5, 2026
Rio de Janeiro, Brazil, November 9, 2025. Brazilian Football Championship, match between Flamengo and Santos at the Maracanã stadium.Player Leo Pereira
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Football
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Brazilian clubs brace for revenue shift as betting sponsors pull back
February 5, 2026
partnership playbook
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Latest News
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Partnership Playbook: Guiness, Barclays, Lucozade, and more
February 4, 2026
San Francisco - June 8, 2022: A broadcast camera with lineups taped to it before a game between the Colorado Rockies and San Francisco Giants at Oracle Park MLB.
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Broadcasting
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'No more blackouts' as MLB teams leave FanDuel Sports Network
February 3, 2026
Seattle Seahawks NFL sale record
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Europe
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NFL turns Madrid into its next international stronghold
February 2, 2026
Blackburn, Lancashire UK. June 2018 Ewood Park showing the Blackburn Rovers Logo
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Football
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Blackburn Rovers face legal action from kit supplier Macron over alleged contract breach
January 30, 2026
TikTok
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Broadcasting
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Warner Bros turns to TikTok to extend Olympic reach ahead of Milano Cortina 2026
January 29, 2026
partnership playbook
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Football
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Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
January 28, 2026
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026