Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
What Arsenal gains from a Facebook and WhatsApp partnership
Arsenal continues to build its commercial strategy by targeting year-round fan interaction across Meta’s WhatsApp and Facebook.Arsenal has partnered with Meta to turn WhatsApp...
Former Liverpool CEO tells FIFA to ‘sort out’ ticket prices
Having supported FIFA through past crises, Moore says today’s ticketing approach feels detached from the values that once united the World Cup.Former Liverpool CEO...
Sky seeks sponsors for iconic Soccer Saturday show
A pillar of Sky’s football coverage, Soccer Saturday now sits at the forefront of a push to maximise the value of the broadcaster’s portfolio.Sky...
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Meet FIFA’s new prediction partner that’s yet to launch
FIFA’s move into prediction markets with an unlaunched platform raises questions about timing, regulation and credibility.FIFA has named ADI Predictstreet as its first official...
Insider Sport’s Q1 review: The stories shaping the industry in 2026...
From stadium infrastructure and ownership uncertainty to new forms of capital entering the market, the opening months of 2026 have reinforced the shifting foundations...
UEFA’s Euro 2028 to freeze ticket prices in dynamic pricing rebuke
UEFA will broadly freeze ticket prices for Euro 2028, with five of the cheapest seats available for less than the cost of parking at...
Partnership playbook: American Express, Google, WSC Sports and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Everton and Fulham first to act on Premier League’s gambling shirt...
CMC Markets is the first reported company looking to take advantage of the incoming Premier League ban on front-of-shirt sponsorships of gambling firms by...