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Statue of Bill Shankly at Anfield stadium in Liverpool (England) seen in June 2020.
BREAKING
AI
Time to read: 5 min
How Liverpool uses AI to take Anfield around the world
October 29, 2025
Partnership playbook logo
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Partnership Playbook
Time to read: 7 min
Partnership Playbook: Coca-Cola, Mastercard, Uber, and more
October 29, 2025
Chelsea handed fine for secret payments breach.
BREAKING
Integrity
Time to read: 4 min
When a crest becomes a lure
October 22, 2025
Partnership playbook logo
BREAKING
Investment
Time to read: 1 min
Partnership Playbook: Apple, Spotify, William Hill and more
October 22, 2025
Rugby symbol: Game scene from a Rugby Match (RFL).
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Advertisement
Time to read: 3 min
Rugby, cricket, tennis 'low risk' under new gambling ad rules 
October 16, 2025
Partnership playbook logo
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Features & Analysis
Time to read: 7 min
Partnership Playbook: Ed Sheeran, Visa, Delta Airlines, and more
October 15, 2025
Image of the NBA sign
BREAKING
Asia
Time to read: 3 min
NBA targets Chinese revenue potential after 2016 fallout 
October 14, 2025
English female soccer fans with England flag painted on their faces hugging each other after their team's victory. English female spectators in football stadium celebrating their team's victory.
BREAKING
Fan Engagement
Time to read: 2 min
Why men’s sports can’t afford to lose female fans
October 13, 2025
Image of a small toy basketball and football on top of a wad of dollar bills, representative of spot fixing
BREAKING
Features
Time to read: 8 min
TotoGaming explains why sport needs betting sponsors to survive
October 10, 2025
Sportel Monaco 2025
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Latest News
Time to read: 7 min
SPORTEL Monaco unveils powerhouse speaker lineup
October 9, 2025
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Comment
Time to read: 7 min
Designit: Choosing the right Premier League sponsor to connect to the club’s soul
October 9, 2025
Partnership playbook logo
BREAKING
Features
Time to read: 1 min
Partnership Playbook: Arsenal, Orlando Magic, Matchroom, Athlos
October 8, 2025
FIFA logo
BREAKING
Football
Time to read: 2 min
FIFA NFTs under Swiss review ahead of 2026 World Cup
October 7, 2025
Goal in the back of net in soccer game. Representing the Baller league withdrawing from Germany
BREAKING
Features
Time to read: 7 min
How brands are winning fans in women’s football
October 7, 2025
THE USA, ATLANTA, 17 OCTOBER 2019: World Cup FIFA on background Mercedes-Benz Stadium in Atlanta state of Georgia. FIFA World cup of football will takes in North America and South America in 2026.
BREAKING
Features
Time to read: 8 min
How Atlanta turns FIFA headlines into local impact
October 6, 2025
KYIV, UKRAINE - SEPTEMBER 7, 2021: ATP Challenger Tour banner on the net of Kyiv Tennis Park central court seen during the ATP Challenger Kyiv Open game Georgii KRAVCHENKO (UKR) v Joris DE LOORE (BEL).
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Latest News
Time to read: 2 min
What the latest ATP Challenger Tour deal reveals about tennis
October 3, 2025
Sportel Monaco 2025
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Latest News
Time to read: 2 min
Insider Sport returns to SPORTEL Monaco 2025
October 3, 2025
Barclays Women's Super League (WSL)
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Features
Time to read: 6 min
Can WSL clubs rise to the Lionesses’ challenge?
October 3, 2025
E1 racebirds at the Dubrovnik GP.
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Fan Engagement
Time to read: 11 min
Pilots at the helm of E1’s new wave
October 3, 2025
BREAKING
AI
Time to read: 4 min
How AI and emotional tech are transforming live sports ?
October 2, 2025
Partnership playbook logo
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Features
Time to read: 1 min
Partnership Playbook: DeChambeau, ITV, EFL, NBL and more
October 1, 2025
England women lifting rugby world cup trophy
BREAKING
Latest News
Time to read: 2 min
Red Roses’ World Cup win sees big returns for sponsors
October 1, 2025
Image of the women's rugby world cup 2025
BREAKING
Advertisement
Time to read: 7 min
The money game in women’s rugby
September 26, 2025
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026