Sustaining fan engagement beyond the World Cup: Turning short-term excitement into...
Sports media and branding coach Annie Hoffman explores how teams, sponsors, and media partners can sustain fan engagement after major tournaments, turning short-term World...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
The renewed agreement keeps the Tbilisi‑based international consultancy in place to support Setanta’s commercial and strategic activity in a fast‑growing sports media market.Setanta Sports...
Gambling advertising censorship: Will Premier League clubs’ revenues plummet?
The debate surrounding gambling advertising in English football has been building for years, and can no longer be ignored. Betting companies have long shaped...
Why ITV’s Six Nations ad format is about survival not greed
ITV's makes history in the UK by introducing picture-in-picture adverts during Six Nations games, though experts say its a response to subscription platforms rather...
Brazilian clubs brace for revenue shift as betting sponsors pull back
Brazilian Serie A sees 33% drop in betting shirt sponsors as new financial rules take effect, writes Leonardo BiazziThe 2026 Campeonato Brasileiro Série A...
Partnership Playbook: Guiness, Barclays, Lucozade, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
‘No more blackouts’ as MLB teams leave FanDuel Sports Network
MLB is on the cusp of a complete broadcasting renovation after all ties to FanDuel Sports Network have been cut. Main Street Sports Group, which...
NFL turns Madrid into its next international stronghold
The NFL has confirmed a multi‑year commitment to stage regular season games at Real Madrid’s Santiago Bernabéu Stadium from 2026The NFL has cemented Madrid...
Blackburn Rovers face legal action from kit supplier Macron over alleged...
The legal action comes as the club’s five-year technical partnership with Macron approaches its final months, raising questions over renewal rights and future kit...