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Latest News
Time to read: 4 min
AC Milan’s Matteo Signorini on modern sponsorship
January 28, 2026
Image of the World Cup 2026 branding
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Broadcasting
Time to read: 5 min
Frictionless fan experience becomes the industry's World Cup priority
January 27, 2026
Madrid, Spain - March 12, 2025: Champions League match between Atletico Madrid and Real Madrid played in capital. Real Madrid players. European champions. Spanish Euroderby.
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Broadcasting
Time to read: 4 min
Commercial power lifts Real Madrid as UK clubs fall back
January 23, 2026
Manchester, United Kingdom. 07.17.2024 Aerial Image of Manchester United, Old Trafford Stadium. 17th July 2024.
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Fan Engagement
Time to read: 3 min
Manchester United explores TV drama to help cash flow problems
January 22, 2026
Arsenal women's football team
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Fan Engagement
Time to read: 6 min
Women’s football passes €150m but the growth model is still being written
January 22, 2026
Partnership playbook
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Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Ronaldo 2025's highest-paid athlete
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Financial Results
Time to read: 3 min
Ronaldo continues to set financial records
January 20, 2026
FIFA logo
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Football
Time to read: 3 min
Experts question FIFA’s 500 million World Cup tickets claim
January 16, 2026
MILAN, ITALY, OCTOBER 20, 2025: Logo of Winter Olympics Game 2026 in Milano and Cortina, Italy. White background, macro and detail
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Europe
Time to read: 4 min
Samsung VP says Olympic sponsorship must reflect how fans follow athletes, not events
January 15, 2026
Partnership playbook
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Latest News
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Partnership Playbook: Mercedes, LTN, Tommy Hilfiger, and more
January 14, 2026
Rio de Janeiro-Brazil, October 19, 2025 Brazilian Football Championship. Match between the teams of Flamengo and Palmeiras at the Maracanã stadium - Brazil
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Features & Analysis
Time to read: 8 min
Brazil's sponsorship evolution: Why regulation is raising the bar, not lowering it
January 13, 2026
Arab man holding soccer ball in hand with Qatar flag standing on red background.
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Football
Time to read: 4 min
Could Qatar stage the inaugural Women’s Club World Cup?
January 12, 2026
TikTok
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Fan Engagement
Time to read: 4 min
Why FIFA is betting on TikTok for its biggest World Cup yet
January 9, 2026
Steve Townsel bare knuckle boxing against Leo Bercier. The pair fought in the cruiserweight division.
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Fan Engagement
Time to read: 6 min
Why Bare Knuckle Boxing is the fastest-growing combat sport
January 8, 2026
partnership playbook
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Features & Analysis
Time to read: 5 min
Partnership playbook: Kalshi, Pegasus Airlines, BEYOND Developments and Hitachi
January 7, 2026
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Latest News
Time to read: 3 min
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
January 6, 2026
The logo of Barcelona football club on an official jersey
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Football
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Barcelona drops ZKP blockchain partner over Andrew Tate ties
January 5, 2026
MatchWornShirt kits
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Fan Engagement
Time to read: 9 min
Q&A: James Flude on MatchWornShirt and the future of collectibles
December 30, 2025
Insider Sport's Top 10 stories of 2025
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Broadcasting
Time to read: 10 min
Insider Sport's Top 10 Stories of 2025
December 29, 2025
Insider Sport's 2025 editorial reflections
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Broadcasting
Time to read: 7 min
Insider Sport's 2025 editorial reflections
December 24, 2025
Traditional Advent Calendar Stocking with the date of the twelfth of December hanging on a traditional christmas tree.
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Features & Analysis
Time to read: 12 min
12 Days of Christmas: A year in sport
December 24, 2025
Biggest sport stories of 2025
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Broadcasting
Time to read: 5 min
From golden Lionesses to global streams: Sport’s defining year
December 23, 2025
image credit: Target Darts
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Features
Time to read: 8 min
How Target Darts is complementing Littler and its roster’s elite talent
December 22, 2025
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026