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Turin (Torino), Piedmont, Italy - March 15th 2019: make our climate great again sign during fridays for future strike.
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Integrity
Time to read: 4 min
Olympians fight climate change but LA28 odds look grim
February 16, 2026
Daniela Idi
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Features & Analysis
Time to read: 4 min
How Motorola is positioning for a tech‑driven World Cup
February 16, 2026
Partnership playbook
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Basketball
Time to read: 5 min
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
February 11, 2026
06.12.2025, Leverkusen, Google Pixel Frauen Bundesliga, Bayer 04 Leverkusen - RB Leipzig, Germany Ein Google Pixel Frauen Bundesliga Ball liegt auf einem Podest vor dem Spiel, im Hintergrund eine Bayer 04 Leverkusen Fahne.
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Football
Time to read: 4 min
Why Frauen‑Bundesliga clubs rejected a joint DFB venture
February 10, 2026
LOS ANGELES, USA, NOVEMBER 15, 2025: FIFA World Cup 2026 — official Trionda football placed on grass, showcasing the spirit of soccer in the USA, Mexico, and Canada
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Fan Engagement
Time to read: 5 min
Sustaining fan engagement beyond the World Cup: Turning short-term excitement into year-round connection
February 9, 2026
AI generated image of the helmets of this years Super Bowl competitors
00:31
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Advertisement
Time to read: 23 min
The making of a modern Super Bowl
February 6, 2026
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Broadcasting
Time to read: 2 min
SMH Global and Setanta Sports Eurasia extend representation agreement in Uzbekistan
February 6, 2026
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Advertisement
Time to read: 6 min
Gambling advertising censorship: Will Premier League clubs' revenues plummet?
February 5, 2026
9st Mar 2024; Stadio Olimpico, Roma, Italy; Guinnes Six Nation Rugby; Italy versus Scotland; A general view of the Olimpico Stadium prior to kickoff of Six Nations.
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Advertisement
Time to read: 4 min
Why ITV’s Six Nations ad format is about survival not greed 
February 5, 2026
Rio de Janeiro, Brazil, November 9, 2025. Brazilian Football Championship, match between Flamengo and Santos at the Maracanã stadium.Player Leo Pereira
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Football
Time to read: 4 min
Brazilian clubs brace for revenue shift as betting sponsors pull back
February 5, 2026
partnership playbook
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Latest News
Time to read: 4 min
Partnership Playbook: Guiness, Barclays, Lucozade, and more
February 4, 2026
San Francisco - June 8, 2022: A broadcast camera with lineups taped to it before a game between the Colorado Rockies and San Francisco Giants at Oracle Park MLB.
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Broadcasting
Time to read: 4 min
'No more blackouts' as MLB teams leave FanDuel Sports Network
February 3, 2026
Seattle Seahawks NFL sale record
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Europe
Time to read: 2 min
NFL turns Madrid into its next international stronghold
February 2, 2026
Blackburn, Lancashire UK. June 2018 Ewood Park showing the Blackburn Rovers Logo
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Football
Time to read: 3 min
Blackburn Rovers face legal action from kit supplier Macron over alleged contract breach
January 30, 2026
TikTok
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Broadcasting
Time to read: 3 min
Warner Bros turns to TikTok to extend Olympic reach ahead of Milano Cortina 2026
January 29, 2026
partnership playbook
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Football
Time to read: 5 min
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
January 28, 2026
01:27:04
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Latest News
Time to read: 4 min
AC Milan’s Matteo Signorini on modern sponsorship
January 28, 2026
Image of the World Cup 2026 branding
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Broadcasting
Time to read: 5 min
Frictionless fan experience becomes the industry's World Cup priority
January 27, 2026
Madrid, Spain - March 12, 2025: Champions League match between Atletico Madrid and Real Madrid played in capital. Premier League. Real Madrid players. European champions. Spanish Euroderby.
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Broadcasting
Time to read: 4 min
Commercial power lifts Real Madrid as UK clubs fall back
January 23, 2026
Manchester, United Kingdom. 07.17.2024 Aerial Image of Manchester United, Old Trafford Stadium. 17th July 2024.
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Fan Engagement
Time to read: 3 min
Manchester United explores TV drama to help cash flow problems
January 22, 2026
Arsenal women's football team
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Fan Engagement
Time to read: 6 min
Women’s football passes €150m but the growth model is still being written
January 22, 2026
Partnership playbook
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Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Ronaldo 2025's highest-paid athlete
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Financial Results
Time to read: 3 min
Ronaldo continues to set financial records
January 20, 2026
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026