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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Betcris expands exposure in Panamanian Baseball stadiums

The Panamanian Baseball Federation (PBF) has signed an agreement with Betcris which becomes the exclusive sponsor in the sports betting category of the 2022...

Neil Callan carries new logo under 888sport sponsorship

Online gambling firm 888sport is sponsoring two-time UK Champion Jockey runner-up, Neil Callan, for the 2022 UK Flat season.   Callan will carry the betting brand’s...

Trident Leagues and Entain connect football fans and volunteers

The Trident Leagues and The Entain Foundation have launched the Pitching In Volunteer Hub, an online portal that aims to connect football fans and...

‘Definitive moment’ as XFL streamed on Walt Disney and ESPN platform

The XFL has reached an agreement with The Walt Disney Company (TWDC) and ESPN which will see all regular-season and playoff games to be...

AS Monaco expands ‘strong spirited’ VBET sponsorship

AS Monaco has extended its partnership with online sports betting company, VBET, for a further three years.The firm noted its desire to strengthen its...

F1’s Japanese Grand Prix renamed under Honda sponsorship

Formula One has confirmed that Honda will be the title sponsor of the Japanese Grand Prix in this season’s 2022 FIA Formula One World...

David Tinnion, London Youth Rowing: The benefits of CSR partnerships in...

The involvement of private firms in grassroots sports initiatives is nothing new, with popular fields such as football and rugby no stranger to this,...

SeatGeek to provide ‘easy ticket solution’ for Panthers fans

SeatGeek has linked with Florida Panthers in a deal that will see the technology platform assume ticketing for all events and concerts at FLA...

Three Brazilian football clubs gain gambling company sponsors

Palmeiras, Corinthians and America have each formed partnerships with Betfair, Galera.bet and EstrelaBet, respectively, as the Brazilian football clubs widen exposure for the sportsbooks.Palmeiras’...

CONMEBOL and OneFootball develop instant highlights package

The South American Football Confederation (CONMEBOL) and OneFootball have formed a streaming partnership to give users access to the sport across Brazil and Latin...