Crystal Palace FC has announced a long-term partnership with Macron which becomes an official technical kit partner, as Puma ends its deal with the club.

Macron is returning to the South London club after a previous partnership from 2014-18, as the Italian teamwear specialist will supply all team match day kits as well as a wide range of training wear, travel garments and accessories from the forthcoming season onwards.

Commercial Director of the Premier League club, Barry Webber, said: “Macron is an ambitious sports brand known for its innovation in materials as well as its style, and having formed an excellent working relationship with them in the past, we are pleased to be collaborating on Crystal Palace kits once again.

“We look forward to presenting the new strips to supporters in the coming weeks, alongside our new front of shirt sponsor Cinch.”

The club signed online car marketplace cinch as its new official front of shirt sponsor for the 2022/23 season for both the men and women’s teams in May.

Cinch also became Palace’s official training wear partner as part of the deal, benefiting from ‘significant’ brand exposure across the club’s academy teams, Selhurst Park stadium and digital channels, as well as branding on all replica shirts.

Moreover, Palace recently confirmed plans to amend its crest to say 1861, the year that the original team was set up by cricketers from the Crystal Palace Club, replacing 1905 on the badge, the year when the professional club was founded. This will be displayed for the first time on the soon to be unveiled playing kits.

“We are delighted to be working again with Crystal Palace having had such a positive relationship together, and to re-partner with such a strong club which has a long and rich history, is something very special for us,” added Macron’s Senior Sports Marketing Manager, Ross Cook, on the new deal.

“We have already started working hand in hand with the club to develop unique and exclusive collections created for their elite athletes as well as an extended apparel range for fans, all of which are driven by technical innovation, stylistic research, attention to detail and Italian flair alongside adapting to the club’s history and traditions.”

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