Phoenix Malta has signed an agreement with igaming player retention and reactivation firm, Enteractive, which will see the inaugural Maltese Super Bowl fixture rebranded to the Enteractive Bowl.

The American football team is due to play Bulgarian American football champions Sofia Knights in the tournament 25 June 2022, taking place at the Charles Abela Stadium in Mosta. 

“It’s great to have Enteractive as our main sponsors,” commented Domenico Barbuzza, Head Coach at Phoenix Malta. “They are committed to supporting the growth of this new sporting vertical for Malta, which we expect to be immensely popular with local Maltese sports fans.”

As Enteractive looks to strengthen its ties to American football in tandem with US expansion, the firm also noted that the sponsorship coincides with the launch of its US-focused reactivation team. 

Mikael Hansson, Founder and CEO of Enteractive, added: “As big fans of American sports, Enteractive is proud to sponsor the event and the team. The US is such an important market for us, and we’re looking forward to opening our first Enteractive USA office in Miami later in 2022.”

The company has set international growth as a key target for 2022, bolstered by a multi-million euro cash injection from Yolo Investments.

Hansson added: “Our new US reactivation team is up and running at our Malta HQ, and we’ll have boots on the ground in the States by the end of the year, looking after the retention needs of the many operators speculating on success as the gold rush continues.”

The Malta-based company was also keen to highlight the synergies between itself and the Phoenix Malta team, which includes Interactive USA team leader Maurice Hancock and three of its call agents as members. Outside of American football, Enteractive has eyed up US expansion in other sports, including basketball. Earlier this year, the firm’s CRM teams identified the March Madness college basketball tournament as a key opportunity for US-focused sportsbooks to develop a loyal customer base.

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