Kappa continues support for British basketball following ‘monumental growth’
The British Basketball League (BBL) and Women’s British Basketball League (WBBL) have renewed their partnerships with exclusive apparel sponsor, Kappa.In partnership since 2016, Kappa...
Premier League pushed for quicker removal of gambling sponsors
The UK government has been in discussions with the Premier League to put forward an early end to clubs’ gambling/betting sponsorships, according to BBC...
Bundesliga extends Sky Mexico partnership following ‘rapid growth’
The Bundesliga has extended its partnership with Sky with a four season deal in Mexico and Central America covering both the Bundesliga and Bundesliga...
Betcris expands exposure in Panamanian Baseball stadiums
The Panamanian Baseball Federation (PBF) has signed an agreement with Betcris which becomes the exclusive sponsor in the sports betting category of the 2022...
Neil Callan carries new logo under 888sport sponsorship
Online gambling firm 888sport is sponsoring two-time UK Champion Jockey runner-up, Neil Callan, for the 2022 UK Flat season. Callan will carry the betting brand’s...
Trident Leagues and Entain connect football fans and volunteers
The Trident Leagues and The Entain Foundation have launched the Pitching In Volunteer Hub, an online portal that aims to connect football fans and...
‘Definitive moment’ as XFL streamed on Walt Disney and ESPN platform
The XFL has reached an agreement with The Walt Disney Company (TWDC) and ESPN which will see all regular-season and playoff games to be...
AS Monaco expands ‘strong spirited’ VBET sponsorship
AS Monaco has extended its partnership with online sports betting company, VBET, for a further three years.The firm noted its desire to strengthen its...
F1’s Japanese Grand Prix renamed under Honda sponsorship
Formula One has confirmed that Honda will be the title sponsor of the Japanese Grand Prix in this season’s 2022 FIA Formula One World...
David Tinnion, London Youth Rowing: The benefits of CSR partnerships in...
The involvement of private firms in grassroots sports initiatives is nothing new, with popular fields such as football and rugby no stranger to this,...