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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Mid-American Conference establishes data deal with Genius Sports

Genius Sports has formed an official sports data, fan engagement and integrity partnership with the Mid-American Conference (MAC). The MAC, a National Collegiate Athletic Association...

Ceará and Fortaleza strengthen Betcris’ LatAm recognition

Brazilian football clubs Ceará and Fortaleza have both formed individual partnerships with online sports betting platform Betcris.As the teams enter the 2022 Campeonato Brasileiro...

NHL stops all communication with Russia’s KHL

The National Hockey League (NHL) has suspended its dealings with Russia’s Kontinental Hockey League (KHL) following the country's attack on Ukraine.In a move that...

Betcris scores double volleyball and handball partnership in Poland

Polish handball team Lomza VIVE Kielce and volleyball team Asseco Resovia Rzeszow have both signed an agreement with online gambling firm, BetcrisIn a recent...

Bristol City ends two-season MansionBet partnership

Bristol City FC has announced that MansionBet is stepping down as the EFL Championship club’s principal partner at the end of the month.The decision...

Bowl Season links with Sportradar in entering the sports betting space

The Bowl Season has formed a collaboration with Sportradar which becomes an official partner of the collegiate American football series for the 2022/23 season.The...

Serie A brings in Puma as official technical partner

Serie A has announced a new long-term partnership with Puma which becomes the league’s official technical partner from the start of the 2022/23 football...

NHL’s Connor McDavid becomes BetMGM brand ambassador

BetMGM has signed National Hockey League (NHL) centre Connor McDavid as its newest brand ambassador.The collaboration sees the All-Star player become BetMGM’s first active...

TATA IPL forms ‘tech-led, innovative and customised’ RuPay partnership

The Indian Premier League Governing Council (IPL GC) has announced RuPay, a product of National Payments Corporation of India (NPCI), as an official partner...

Manchester City names OKX official cryptocurrency exchange partner

Manchester City FC has partnered with cryptocurrency exchange platform, OKX, spanning across the Premier League side’s men’s and women’s teams, in addition to its...