Genius Sports has announced a data tracking and video augmentation partnership with Liga MX club Necaxa.
The data, technology and broadcast company’s tracking technology will provide data-driven player analytics, which look to enhance Necaxa’s on-field performance levels whilst producing fan experiences.
Genius Sports will also install its AI and machine-learning cameras at the Estadio Victoria, capturing ‘transformative’ new data points including player speeds, expected goal conversion rate and shot velocity.
“Genius Sports is a company that Necaxa is proud to be partners with,” commented Sam Porter, Co-Owner and Co-Managing Partner of Club Necaxa. “We believe that Genius Sports will greatly improve the product and experience we provide to our fans both on and off the pitch, in exciting new ways.
“The Second Spectrum technology will also provide us with a greater ability to analyse our players’ health and performance, which is of the utmost importance to our club.”
The collaboration allows coaches of the Mexican club and its players to analyse on-field, play-by-play action in ‘unprecedented’ detail, which looks to harness soccer-specific metrics as well as post-match panoramic and tactical videos.
Genius Sports and Necaxa will also create augmented live video feeds, providing Liga MX fans with data-driven visualisations and animations in a bid to deliver a more immersive match day experience across linear and digital channels.
“Necaxa is quickly positioning itself as one of the most innovative and dynamic clubs in LATAM sports,” added Fernando Martinez, Head of LATAM Commercial at Genius Sports.
“We’re thrilled to be providing them with our world-class tracking and video augmentation tools, setting a new bar for Liga MX fan experiences and enabling a new level of analysis before, during and after every home game.”
Genius Sports was originally selected as the official data and integrity partner of Liga MX in November 2020, providing licensed sportsbooks with feed from the top four competitions in Mexican football.