Red Bull Racing reveals new F1 title sponsor as Oracle
Oracle has been named as Red Bull Formula 1 team’s new title sponsor in a partnership enhancement with the US-based technology company.Replacing Honda as...
Pelicans launches first co-branded credit card with Cardless
The New Orleans Pelicans has introduced the first Pelicans-branded credit card in a collaboration with financial technology firm, Cardless.Issued by First Electronic Bank, the...
Panther City Lacrosse Club forms ‘historic’ PlayUp partnership
Panther City Lacrosse Club has announced a partnership with PlayUp, as the latter becomes the National Lacrosse League (NLL) team’s first ever sports gaming...
FC Barcelona CEO resigns as Spotify deal comes close
FC Barcelona is expecting to reveal a £236m deal with music streaming service, Spotify, for the title rights on its redeveloped stadium as well...
PFL explores UK and Ireland expansion with Channel 4
The Professional Fighters League (PFL) has formed a collaboration with Channel 4 that sees the latter become the exclusive broadcaster partner of the competition...
Pelicans establishes ‘strong local partnerships’ with BetRivers Sportsbook
Online sports betting and casino company, Rush Street Interactive (RSI), has announced that its BetRivers Sportsbook is now an official partner of the New...
YouTube provides extended Serie A coverage in MENA region
Serie A's Arabic-language YouTube channel is expanding to show all ten Serie A matches from matchday 24, in the MENA region, until the end...
Premier Sports broadens offering with National Rugby League season
The National Rugby League (NRL) has given rights to Premier Sports to broadcast matches in South East Asia and the Indian sub-continent for 2022.Premier...
Five Chilean Primera División clubs maximise Betway’s brand visibility
Betway has become the official premium partner of five football clubs in the Chilean First Division, in a deal brokered by 1190 Sports.The teams...
Liverpool FC boosts small businesses in Vista venture
Liverpool FC has signed an agreement with Vista to develop programmes that aim to help small businesses and integrate such enterprises into team platforms.The...