Cricket Australia extends ‘supportive’ Toyota partnership
Cricket Australia has announced a four-year extension of its partnership with Toyota Australia that will include all areas of the game across the country. The...
NHL gains first Canadian sportsbook in ‘big win’ OLG partnership
The National Hockey League (NHL) has announced a multi-year deal with the Ontario Lottery and Gaming Corporation (OLG), naming the latter’s Proline+ product as...
Rugby Australia introduces ‘Smart Rugby Balls’ with Sportable
Rugby Australia has partnered with UK-based media company Sportable which will bring innovative ball-tracking technology to the sport.In a bid to bring fans closer...
IHF ‘pushes the boundaries’ of handball with SportFive extension deal
The International Handball Federation (IHF) has extended its partnership with sports marketing agency, SportFive, which continues as the official media and marketing partner of...
Mid-American Conference establishes data deal with Genius Sports
Genius Sports has formed an official sports data, fan engagement and integrity partnership with the Mid-American Conference (MAC). The MAC, a National Collegiate Athletic Association...
Ceará and Fortaleza strengthen Betcris’ LatAm recognition
Brazilian football clubs Ceará and Fortaleza have both formed individual partnerships with online sports betting platform Betcris.As the teams enter the 2022 Campeonato Brasileiro...
NHL stops all communication with Russia’s KHL
The National Hockey League (NHL) has suspended its dealings with Russia’s Kontinental Hockey League (KHL) following the country's attack on Ukraine.In a move that...
Betcris scores double volleyball and handball partnership in Poland
Polish handball team Lomza VIVE Kielce and volleyball team Asseco Resovia Rzeszow have both signed an agreement with online gambling firm, BetcrisIn a recent...
Bristol City ends two-season MansionBet partnership
Bristol City FC has announced that MansionBet is stepping down as the EFL Championship club’s principal partner at the end of the month.The decision...
Bowl Season links with Sportradar in entering the sports betting space
The Bowl Season has formed a collaboration with Sportradar which becomes an official partner of the collegiate American football series for the 2022/23 season.The...