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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Five associations in bid to collectively host UEFA Euro 2028

The football associations of England, Northern Ireland, Scotland, Wales and the Republic of Ireland have agreed to focus on a bid to host UEFA...

FINA declares Budapest as host of 2022 World Championships

FINA has revealed that Budapest will host its World Championships from 18 June - 3 July, ensuring athletes have a global aquatics championship to...

NASCAR releases co-branded American Express card

The National Association for Stock Car Auto Racing (NASCAR) has launched a new credit card in an extended partnership with Credit One Bank, as...

Growth of Ghana Women’s Premier League underscored in Betway partnership

The Ghana Women’s Premier League has gained a new development partner in online gambling company Betway, in a deal agreed by the Ghana Football...

Man United explores blockchain with £20 million a year Tezos deal

Manchester United is set to become the latest football club to enter the blockchain sector, by scoring a training kit partnership with Tezos.Accumulating a...

BBC Sport to provide FTA coverage of Bellator MMA European events

Mixed martial arts promotion, Bellator MMA, has partnered with BBC Sport for events from outside of America to air live on the re-launched BBC...

HelloFresh delivers to new audiences in treble NHL partnerships

The National Hockey League’s (NHL) Nashville Predators, New York Islanders, and Los Angeles Kings have all announced HelloFresh as the first meal kit partner...

Blast Premier signs 35 broadcast deals in continued esports expansion

Esports organisation, Blast Premier, has announced a ‘record number’ of media rights deals that sees the 2022 season broadcast in over 130 territories, in...

PDC holds its first ever televised women’s competition

The Professional Darts Corporation (PDC) has introduced the Betfred Women's World Matchplay, as it stages its first televised women's tournament this summer.Being held on...

Arnold Clark Cup scores media partnership with Goal

The Arnold Clark Cup has named football publisher Goal as the official media partner of international women’s football competition, which features England, Spain, Canada,...