Serie A brings in Puma as official technical partner
Serie A has announced a new long-term partnership with Puma which becomes the league’s official technical partner from the start of the 2022/23 football...
NHL’s Connor McDavid becomes BetMGM brand ambassador
BetMGM has signed National Hockey League (NHL) centre Connor McDavid as its newest brand ambassador.The collaboration sees the All-Star player become BetMGM’s first active...
TATA IPL forms ‘tech-led, innovative and customised’ RuPay partnership
The Indian Premier League Governing Council (IPL GC) has announced RuPay, a product of National Payments Corporation of India (NPCI), as an official partner...
Manchester City names OKX official cryptocurrency exchange partner
Manchester City FC has partnered with cryptocurrency exchange platform, OKX, spanning across the Premier League side’s men’s and women’s teams, in addition to its...
Bulls-76ers match becomes first dual-market sports betting telecast for NBC
NBC Sports Chicago and NBC Sports Philadelphia have partnered with PointsBet to present BetCast - an alternate live game sports-betting experience - for the...
Two NRL clubs remove betting ads in ‘Reclaim the Game’ initiative
The Canterbury-Bankstown Bulldogs and South Sydney Rabbitohs have joined the New South Wales government’s ‘Reclaim the Game’ initiative, in a bid to distance themselves...
Birmingham City first EFL club to enter Metaverse with Ultimo GG
Birmingham City FC has partnered with esports platform, Ultimo GG, on a project which scans and maps a digital recreation of St. Andrew’s Stadium.In...
Everton FC immediately suspends all Russian sponsorships
Everton FC has suspended all sponsorships with Russian companies with immediate effect, which includes USM, Megafon and Yota, due to the country’s invasion of...
Rugby community gains gambling education in Epic Risk Management partnership
The Rugby Players Association (RPA), Rugby Football Union (RFU) and Premiership Rugby have announced a collaboration with Epic Risk Management to produce an educational...
PGA Tour players access NoBull training products in apparel partnership
The PGA Tour has formed a partnership with athletic wear brand NoBull to become the official training apparel and footwear of the PGA Tour...