Serie A seizes digital market opportunities in Socios.com deal
Serie A has agreed a partnership with cryptocurrency platform Socios.com which will become the official partner of the Italian league.Activated tonight after the Inter...
Sports’ ties with betting industry faces fan criticism in Germany
The prevalence of sports betting sponsorships, advertising arrangements and general media exposure has been questioned by a German football supporters’ ‘fan alliance’, Unsere Kurve...
Nicholas Horbaczewski: DRL crypto deal takes competition to ‘whole new dimension’
As the sports industry is beginning to grow engagement through cryptocurrency and NFTs, drone racing is also attracting attention as an emerging sector through...
Team Spirit extends Parimatch deal to cover 2022
Esports organisation Team Spirit has updated and renewed its partnership with Ukrainian sports betting operator Parimatch Tech, with content creation and sponsorship caveas.The renewal,...
UFC reaches new audiences in Spain and Netherlands deals
The Ultimate Fighting Championship (UFC) has announced media agreements with discovery+ which will become the home of the sport in the Netherlands, along with...
AFCON embraces blockchain technology in Binance deal
The 2021 TotalEnergies Africa Cup of Nations (AFCON) has added Binance as an official sponsor of the tournaments, running from 9 January till 6...
PDC hits eight sponsorship deals from Cazoo
The Professional Darts Corporation (PDC) has announced online car retailer Cazoo as the latest sponsor of the World Darts Championship, the UK Open, Players...
NHLAA appoints PointsBet as official partner in Canada and US
The NHL Alumni Association (NHLAA) has signed PointsBet Canada as its sports betting partner in Canada and official partner in the US.As of yesterday,...
Verstappen reaches fans in ‘unique’ Viaplay partnership
Max Verstappen has announced a partnership with streaming platform Viaplay as the reigning Formula 1 World Drivers' Champion creates ‘exclusive’ content for viewers. The collaboration...
Venezia FC promotes Green Project Agency to main sponsor
Venezia FC has extended its partnership with Green Project Agency as the latter becomes the club’s main sponsor for the current 2021/2022 season.Based in...