Swedish state-owned betting firm, Svenska Spel, has formed a partnership with Spotlight Sports Group to introduce a Swedish language interactive microsite for the upcoming Winter Olympics.
The enterprise has stated that the site will include Spotlight Sports Group’s independent previews giving Svenska Spel customers betting odds as well as expert analysis.
Spotlight Sports Group Account Director, James Fitzpatrick, commented: “We’re delighted to be bringing industry-leading Winter Olympics coverage to Svenska Spel customers. The depth of betting editorial means we can provide insight, analysis and betting angles throughout the games and bring customers beyond the odds.
“Delivering in Swedish, Svenska Spel can use the microsite to activate their sponsorship of the Swedish Winter Olympics team and create a content destination for their customers.”
Furthermore, the technology, content and media business’ site is also the home to a full event guide and calendar linked to key betting markets to give users details of each day’s sporting events.
As an official sponsor of the Swedish Winter Olympic team, the firm will use the site as a place for its players to keep up to date with the team’s participation across the upcoming competition.
Dan Korhonen, Svenska Spel Head of Sports Betting Product, shared how the localised reach of coverage was a key focus of the project.
In covering sports across the 16 days of action, Korhonen added: “Working with Spotlight Sports Group is an exciting time for us and our customers. The Winter Olympics presents an opportunity to engage our customers across multiple events throughout two weeks of sports.
“The tech, insight and editorial from the Spotlight Sports Group team, delivered in our localised language will offer our customers an exciting user experience for such a big event.’’
With the games due to commence on 4 February, this week the International Olympic Committee (IOC) revealed the ongoing comprehensive measures which place a huge focus on protecting sports integrity.
The National Olympic Committees (NOCs) have been conducting online seminars or organised physical sessions to inform team members about what competition manipulation entails and how it can be prevented.