CFL ‘redefines’ relationship with fans in Genius Sports deal
The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...
LNB nets beIN coverage for 2021/22 Betclic Elite
The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season.This is the...
Maui Jim sets sights on brand presence with DP World Tour
The DP World Tour has agreed a partnership agreement with glasses brand Maui Jim, which names the company the official eyewear supplier of the...
Rabbitohs fuels major corporate partnership with MG Motor
The South Sydney Rabbitohs have announced that automotive brand, MG Motor, has been named the club’s major corporate partner.For the next five seasons, MG’s...
Western & Southern strengthens links with tennis through sponsorship extension
Cincinnati’s Western & Southern Financial Group has extended its title sponsorship of the Western & Southern Open for an additional three years. The collaboration has...
Luka Modrić interacts with Galácticos fans via Olybet deal
Real Madrid CF’s Luka Modrić has signed a regional partnership online casino OlyBet in a bid to strengthen localised media campaigns and fan engagement.The...
NFLPA, Draftkings and OneTeam together bring gamified NFTs
The NFL Players Association (NFLPA), along with DraftKings and OneTeam, has shared its plans to introduce gamified NFT (non-fungible token) collections.Set to launch on...
Kevin De Bruyne named newest Therabody Athlete
Manchester City FC midfielder Kevin De Bruyne has been named as Therabody’s newest athlete after having invested in the company in February this year.The...
PDC trebles BoyleSports World Grand Prix title sponsorship
The Professional Darts Corporation (PDC) has agreed to a further three years of its World Grand Prix under the title sponsorship of BoyleSports.The Irish...
Sportradar provides data to US-partners in extended Kambi deal
Sports betting service provider Kambi has announced an extended partnership with Sportradar to further leverage its coverage of professional leagues and tournaments.The strengthened collaboration...