NWSL boosts crypto education and investment with Voyager Digital
The National Women's Soccer League (NWSL) has named its first-ever cryptocurrency brokerage partner as US-based platform Voyager Digital.The league looks to build upon its...
Unibet’s Hemmaklubben campaign signifies value of last-minute votes
The results of Unibet’s annual Hemmaklubben campaign have been revealed - a process where football fans decide how to share 20 million SEK donated...
World Surf League rides Foxtel coverage deal into 2022
The World Surf League has agreed on a continuation of its media rights partnership into 2022 with Australian pay-television company Foxtel.Fox Sports, owned and...
Brentford FC structures growth in partnership with Steelo
Brentford FC has announced a partnership with Steelo, as the structural steel fabrication company becomes the club’s official partner until the end of the...
La Liga joins DAZN’s ‘accessible and affordable’ sports line-up
DAZN has entered into an agreement to acquire the rights to broadcast 175 LaLiga matches from 2022 to 2027 - a total of five...
KZN Rugby grows Hollywoodbets naming rights portfolio
KZN Rugby has expanded on its relationship with Hollywoodbets as the latter becomes the naming rights sponsor of Kings Park Stadium for the next...
SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...
ÖSV extends Infront deal to develop World Cup Biathlon marketing
The Austrian Ski Federation (ÖSV) has extended its marketing rights partnership with Infront for the BMW IBU World Cup Biathlon in Hochfilzen, Austria.Now stretching...
Burnley FC transfers AstroPay partnership to the dugouts
Burnley FC has expanded on its partnership with AstroPay as the online payments service is named the women’s team’s front of shirt sponsor.In strengthening...
Athletes Unlimited fights climate change under Aspiration assessment
Athletes Unlimited has entered into a partnership with Aspiration as the organisation becomes the first to produce a US-based carbon neutral professional sports leagues.Beginning...