West Ham reportedly set for multi-million takeover by Daniel Kretinsky
A 27% stake in West Ham United is reportedly due to be sold to Czech billionaire Daniel Kretinsky, with the potential for a full...
Matthew McEwan: DraftKings NHL deal indicative of ‘major sports marketing push’
This month, The National Hockey League (NHL) struck a partnership with DraftKings which saw the sports betting platform become its official sports betting, daily...
Australian Open expands coverage in Japan with Wowow
Tennis Australia has announced an extension to its partnership with Japanese broadcaster Wowow which looks to strengthen its coverage of the Australian Open (AO)...
IOC launches first single unified Olympic store
The International Olympic Committee (IOC) has announced the launch of a unified online Olympic shop developed in collaboration with merchandise enterprise, Fanatics.The collaboration allows...
England Netball expands ‘game changing’ partnership with Vitality
England Netball has announced an extension to its partnership with Vitality, which sees the insurance and investments company continue as title partner of the...
Entain creates ‘unique’ experiences and content for F1 fans
In marking a new stage of the partnership between McLaren F1 and Entain’s Party Brands, Entain is providing racing fans with ‘unique’ experiences and...
Borussia Dortmund partners with Horizm to ‘power’ digital returns
Borussia Dortmund has chosen Horizm’s AI powered platform to manage its digital assets, as the team becomes the first Bundesliga side to join the...
Bologna FC to join Fan Token trend with Socios.com
Bologna FC 1909, in partnership with Chiliz, has announced that it will launch a $BFC Fan Token on the Socios.com app.The new $BFC token...
Inter Milan renews Fratelli Beretta partnership until 2023
Inter Milan has extended its partnership with Fratelli Beretta for a further two seasons, renaming the former official supplier of the club as an...
BMW creates ‘premium experiences’ for NHL fans
BMW has announced two separate agreements to become the official luxury automotive partner of the New York Islanders and an official partner of the...