Kansas City owners ‘shape a stronger future’ in first NWSL stadium
Kansas City NWSL owners Angie Long, Chris Long and Brittany Matthews have announced plans to construct the first soccer stadium purpose-built for a National...
UEFA Women’s EURO tournament gains Starling Bank sponsorship
UEFA Women’s EURO has announced Starling Bank as the official national banking partner of the tournament which is taking place across England in July...
76ers enhances Betway’s visibility in multi-year partnership
The Philadelphia 76ers has announced a new multi-year partnership with Betway, making the online sports betting company an official partner of the team.Betway branding...
ITF ‘safeguards events’ in Sportradar extension deal
The International Tennis Federation (ITF) has announced a three-year extension to its agreement with Sportradar, serving as the ITF’s official data partner. Additionally, the extension...
NHL and NHLPA extend Upper Deck partnership with NFTs
The National Hockey League (NHL), along with the National Hockey League Players’ Association (NHLPA), announced the long-term extensions of both of the organisations’ licenses...
Penguins strengthens Agway exposure in partnership extension
Pittsburgh Penguins has announced an extension of its partnership with Agway Energy Services following the original collaboration in February 2020.This deal includes in-arena signage,...
Santa Margherita strengthens collaboration with Italian champions
After its sponsorship of the 2020/21 Serie A title, Santa Margherita is strengthening its collaboration with Inter Milan by becoming the team’s official wine...
Mengniu becomes FIFA World Cup Qatar 2022 official sponsor
Mengniu, a dairy product manufacturer in China, has entered into a partnership with FIFA to become an official sponsor of the FIFA World Cup...
RFU bids to host Women’s 2025 Rugby World Cup
The Rugby Football Union (RFU) has entered a bid to host the Women’s Rugby World Cup in 2025, with plans to adopt a multi-city...
Severstal forms fan engagement focused partnership with Fonbet
Russian ice hockey club Severstal has signed a four-year partnership with sports betting operator Fonbet, with the duo planning on leveraging the deal for...