GMF, an insurer of public service employees, has announced a partnership that sees the company as an official sponsor and insurer of the France 2023 Rugby World Cup.
In agreeing the partnership, the company looks to further strengthen its commitment to the development of the sport and ‘contribute to the success of Rugby World Cup 2023’.
Claude Atcher, France 2023 CEO, commented: “The long and beautiful history that links GMF and rugby could only continue with Rugby World Cup 2023! We share the same ambitions: to guarantee the safety of players on the field and to promote the educational and inclusive benefits of rugby off the pitch.
“United in our efforts, driven by the strength of the team, we will work together to make Rugby World Cup 2023 a tournament with players and people at heart.”
Also in collaboration with the French national women’s and male’s teams and all their members, GMF’ states that it shares common values’ with rugby, such as solidarity and team spirit.
Thierry Derez, Chairman of GMF and Chairman and CEO of Covéa Group added: “We are very happy and proud to be associated with Rugby World Cup 2023, which will be held in France. As a long-standing sponsor and unwavering supporter of French rugby, GMF will be fully involved and will deploy all its expertise to support this major international competition.
“This globally loved tournament is also an opportunity for us to promote the values of solidarity, commitment and team spirit shared with rugby for over 35 years.”
RFU suggested that this hosting model will facilitate ‘great opportunities’ for people living in different parts of the country to attend the tournament, promoting rugby and enhancing participation in the sport nationwide.