PointsBet aid Austin FC in first MLS promotional partnership
Austin FC has signed an agreement which titles PointsBet, an online gaming operator, naming the firm a founding partner of the club in a...
Indianapolis Colts secure casino partnership in fan engagement boost
Indianapolis Colts and Caesars Entertainment have announced a multi-year agreement that sees Caesars Sportsbook become the sports betting partner and the only official casino...
United Rugby Championship secures free-to-air Italian coverage
The United Rugby Championship (URC) will be broadcast free-to-air across Italy, as a result of an agreement signed with the Italian Rugby Federation (FIR)...
European Tour becomes latest tennis tournament to link with Betway
The European Tour, an ATP Tour tennis tournament, has become the latest competition in the sport to partner with online sports betting and gaming...
Meijer bag feature across Red Wing helmets
The Detroit Red Wings has announced that Meijer, a Michigan-based grocery firm, will serve as the club's new Helmet Entitlement Partner, and will have...
Juventus and Parimatch reiterate partnership commitment
Juventus and international sports betting and gaming technology company Parimatch have confirmed their continued commitment to the ongoing partnership.The operator has announced its intention...
Manchester City ‘harnessing the power of football’ in WeWork deal
Manchester City, along with sister club New York City FC, have signed WeWork as the teams’ official workplace partners in a bid for success...
Balkan League extends Delasport partnership
The Balkan International Basketball League (BIBL/Balkan League) has extended its partnership with Delasport, with the firm continuing to serve as the principal partner of...
Tappit and Clear unite ins sports-oriented contactless partnership
Global cashless and data company Tappit and secure identification provider Clear have announced a new strategy partnership focused on developing contactless offerings for professional...
NHL nets further NENT coverage in Poland via partnership expansion
The National Hockey League (NHL) has signed a five-year media rights agreement with Nordic Entertainment Group (NENT Group) to broadcast its 1,400 live NHL...