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Football
Time to read: 2 min
Southampton scores fintech partnership with Ebury
October 24, 2024
SILVERSTONE, UNITED KINGDOM - July 09, 2023: Max Verstappen, from The Netherlands competes for Red Bull Racing. Race day for the 2023 Formula 1 British Grand Prix
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Latest News
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Formula 1 builds on Americas momentum with new Amex agreement
October 24, 2024
NHL
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Latest News
Time to read: 3 min
NHL renews long-standing military support partnership
October 24, 2024
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Boxing
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Saudi’s Riyadh Season deepens UK boxing relationship with BOXXER
October 24, 2024
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Basketball
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Golden State Warriors dive into blockchain with Coinbase
October 23, 2024
NHL doubles down in Nordics with two betting partnerships
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Europe
Time to read: 4 min
NHL doubles down in Nordics with two betting partnerships
October 23, 2024
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Data
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Kitman Labs extends Rangers partnership to optimise talent performance
October 23, 2024
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Advertisement
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Labour vows to hear new evidence on Gambling advertising
October 23, 2024
Lionel Messi playing for Inter Miami.
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Fan Engagement
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MLS and TikTok team up for Messi-centric experience
October 22, 2024
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Football
Time to read: 4 min
FC Barcelona-Atletico set to become first league game held in the US
October 22, 2024
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Basketball
Time to read: 2 min
Sportradar to enter next phase of NBA fan evolution with suite of next-gen products
October 22, 2024
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Basketball
Time to read: 3 min
Nike continues as long-term kit supplier of NBA & WNBA
October 22, 2024
FanDuel takes over from Bally’s as Diamond Sports regional partner
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Basketball
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FanDuel takes over from Bally’s as Diamond Sports regional partner
October 21, 2024
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Football
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Man City’s Jack Grealish global brand ambassador of Kinetica Sports
October 21, 2024
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Latest News
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Williams F1 team extends Kraken sponsorship focusing on fan engagement
October 21, 2024
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Features & Analysis
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Ipswich Chairman confirms they will not pursue betting sponsorship
October 21, 2024
Premier League sets up Beijing office to lead China growth plans
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Asia
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Premier League sets up Beijing office to lead China growth plans
October 21, 2024
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Basketball
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New York Knicks embraces Abu Dhabi in new patch sponsorship ahead of NBA season
October 18, 2024
Sheffield United sign crypto partner in midst of 2024/25 Championship season
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Europe
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Sheffield United sign crypto partner in midst of 2024/25 Championship season
October 18, 2024
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Football
Time to read: 3 min
Cristiano Ronaldo is Forbes’ highest paid football player for 2024
October 18, 2024
SBC Summit Latinoamérica: Original ‘Sweeper Keeper’ René Higuita to Keynote
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Features
Time to read: 4 min
SBC Summit Latinoamérica: Original ‘Sweeper Keeper’ René Higuita to Keynote
October 17, 2024
KUALA LUMPUR - JULY 18 : Fan of Manchester United team during friendly match against Malaysia at National Stadium, July 18, 2009 in Kuala Lumpur. Manchester won 3-2.
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Asia
Time to read: 3 min
Manchester United targets ‘vital’ Asian fanbase in new deal
October 17, 2024
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Europe
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Juventus expands TikTok partnership to focus on Women’s team
October 17, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026