Women’s Rugby World Cup taps familiar O2 to boost excitement
The 2025 Women’s Rugby World Cup strengthens its relationship with O2, as excitement builds for what is expected to be a record-breaking tournament on...
ICC challenges developers to reinvent cricket on mobile
As cricket’s digital presence continues to grow, the ICC is opening the door to developers who can help the sport engage its next generation...
Premier League revenues continue to grow, but so is the rest...
Revenue across Europe’s top five football leagues reached a new all-time high, according to Deloitte’s latest Annual Review of Football Finance. The European football market...
Vienna showcases 3×3 basketball’s growing appeal
3x3 basketball builds momentum in Vienna ahead of LA OlympicsThe Olympics often adds new competitions to keep the games fresh and exciting; some catch...
Sideline Moves: Yamal scores with Visa deal ahead of World Cup
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
PFL and BKB deals show combat sports’ commercial evolution
Partnerships with FanDuel and talkSPORT highlight betting and media as core revenue driversTwo of combat sports’ fastest-developing organisations, Professional Fighters League (PFL) and BKB...
Europe shrugs as South America embraces FIFA Club World Cup
FIFA’s Club World Cup may not be garnering as much attention in Europe as the governing body may have hoped, but it’s certainly acting...
Soft2Bet signs title deal with Danish football divisions
New league names confirmed in two-season sponsorship agreementSoft2Bet has signed a two-season sponsorship agreement with the Danish Divisionsforeningen, becoming the new title sponsor of...
WSL commercial and matchday revenue soar to new heights
The Women’s Super League (WSL) continues to go from strength to strength as Deloitte revealed that all 12 teams have surpassed revenue of more...
What NASCAR has had to cover up in Mexico
NASCAR teams are making last-minute sponsor changes to comply with Mexican advertising laws.NASCAR teams are making significant branding changes ahead of the Viva...