Why Manchester City isn’t just selling football anymore
An insider look into Manchester City’s partnership with tech company VTEX. Over the years, Manchester City’s strategy has moved well beyond matchdays. The focus is...
Can digital intimacy help commercialise women’s golf?
As the AIG Women’s Open prepares for a record-setting return to Wales, The R&A’s new Hero Messages initiative aims to deepen fan engagement and...
Rookies power record WNBA brand growth amid league expansion
The 2024 WNBA Draft class has proven to be one of the most important in the growth of the league, as players such as...
Why digital engagement is the real EURO 2025 winner
EURO 2025 has been the platform this summer to exemplify the growth of women’s football, but its digital engagement that has FotMob championing the...
Women’s football is growing fast – far beyond Europe
While Europe celebrates record crowds and primetime drama, a parallel story is unfolding in Morocco.England’s Lionesses booked their place in the final of the...
Partnership Playbook: Guiness, Oatly, Mr Vegas
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
Manchester United uses landmarks to make fans fall in love
Manchester United brings a supporter’s idea to life ahead of its US pre-season tourManchester United will mark the beginning of its North American pre-season...
BBC gives weekly stage to domestic women’s rugby in World Cup...
New broadcast deal positions Premiership Women’s Rugby at the heart of the BBC’s women’s sport coveragePremiership Women’s Rugby (PWR) is set for a major...
Etsy enters sports retail through WNBA player collaboration
The Icon Collection sees four athletes co-design products with Etsy sellers in a move that reflects growing alignment between creator platforms and athlete branding.Etsy...
PFL makes African play with Sporty Group partnership
The PFL is accelerating its African expansion through a wide-ranging deal with Sporty Group.The Professional Fighters League (PFL) has revealed a multi-year partnership with...