Partnership Playbook: Asahi, evian, Ebury, Toyota
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
A changing game: The evolution of sports sponsorship
Spencer Hidge, Founder and CEO of Premier Sports Network – provides insight into how the sponsorship landscape has changed and the benefit sports sponsorship continues...
Insider Sport’s H1 review: The stories shaping the sports industry in...
From major sponsorship shake-ups to strategic betting partnerships, the Insider Sport team revisit some of the most-read stories of the first half of 2025—and...
Exclusive: FIBA 3×3 targets new partners, new markets
Insider Sport explores FIBA 3x3’s commercial opportunities following the Vienna World Tour stop.FIBA 3x3 — you may have heard of it already, and if...
How Wimbledon’s sponsorship model evolved without losing its soul
From strawberries to Rolex, we take a look back at how commercial partnerships shaped the world’s most traditional tournament. When the first Wimbledon Championship took...
Riot Games sets the rules on sports betting sponsorships
Riot Games targets predictable revenue for streams through sports betting sponsorships, though it acknowledges the sector “isn’t for everyone”.Riot Games has announced Tier 1...
W88 courts Sunderland’s return to Premier League amid incoming ban
Sunderland AFC are preparing for life back in the Premier League by announcing W88 will be the club’s front-of-shirt sponsor for the 2025/26 season.Announced...
World Supercross joins betting boom — what it means for extreme...
As Supercross signs its first data deal with a betting partner, questions remain over how extreme sports are entering the gambling arena—without the regulatory...
Women’s sport needs more than broadcast to grow
Digital growth outpaces TV figures, but deeper investment is neededLinear broadcast audiences for women’s sport in the UK declined in early 2025, with three-minute...
Valkyries becomes WNBA’s most valuable franchise
The Golden State Valkyries are the WNBA's most valuable franchise ever, despite only being in their debut season.According to market research by Sportico,...