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BREAKING
Data
Time to read: 3 min
Ligue 1 to overhaul digital content strategy in partnership with WSC Sports
November 4, 2024
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Football
Time to read: 3 min
Leeds United and Adidas agree partnership extension following record kit sales
November 4, 2024
FIFA Club World Cup
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Europe
Time to read: 3 min
FIFA nets first commercial partner for stateside Club World Cup
November 1, 2024
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Latest News
Time to read: 3 min
Morgan Stanley creates new sports investment portfolio
November 1, 2024
Women's golf Using golf clubs To help twist To warm up body before the play game with blurred soft nature background.
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Europe
Time to read: 2 min
KPMG applauds women’s golf resurgence with sponsorship renewal
November 1, 2024
Professional Soccer Football Match Championship on Stadium with Disappointed Coach Training Players. Teams Attacks, Plays in Pass. Major League Cup World Tournament Concept. Back View.
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Features
Time to read: 5 min
Lost trust? How the Football Manager delay impacts licensing
November 1, 2024
Can the IPL format go global? Assessing cricket’s potential for global growth
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Comment
Time to read: 7 min
Can the IPL format go global? Assessing cricket’s potential for global growth
November 1, 2024
Breeders Cup HBA Media
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Europe
Time to read: 3 min
Breeders Cup ups its international profile with 30 media partners
November 1, 2024
Riyadh, Saudi Arabia - Marina Storti, WTA Ventures: the importance of the Middle East for tennis’ global growth
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Asia
Time to read: 3 min
Saudi PIF to focus on domestic Riyadh events and cut back on overseas spending
October 31, 2024
Sutton United players celebrating win in the previous round vs Chertsey.
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Features
Time to read: 7 min
How Sutton Utd will harness FA Cup’s commercial power in Birmingham City clash
October 31, 2024
Barclays Women's Super League (WSL)
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Europe
Time to read: 3 min
FA unveils ‘Reaching Higher’ women’s football strategy
October 31, 2024
KYIV, UKRAINE - MAY 24, 2018: Olympique Lyonnais feminin football players celebrating victory in UEFA Women's Champions League final Wolfsburg-Lyon.
BREAKING
Europe
Time to read: 3 min
Unstoppable: UEFA's bold investment in women's football
October 30, 2024
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Features & Analysis
Time to read: 4 min
Inter hits club record revenues as AC Milan earns second year of profitability 
October 30, 2024
Kolkata, India, 20-11-2022 - A painter applies finishing touches to an image of Brazil's national flag with Neymar Júnior, on a wall along a road ahead of the FIFA World Cup, in Kolkata.
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Integrity
Time to read: 4 min
Brazil's Ministry of Finance signs key integrity agreements
October 30, 2024
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Comment
Time to read: 5 min
SPORTEL Monaco: how can sports maximise the rewards of sponsorships?
October 29, 2024
SPORTEL Monaco: PFL on the role of betting in its MMA disruption mission
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Comment
Time to read: 5 min
SPORTEL Monaco: PFL on the role of betting in its MMA disruption mission
October 29, 2024
UFC Octagon during Fight Night: Brunson vs. Machida in Brazil.
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Latest News
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UFC launches KICK channel to enhance live viewing experiences
October 29, 2024
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Fan Engagement
Time to read: 3 min
MLS leverages blockchain to engage younger fans with MLS Quest
October 28, 2024
Scoring winning goal. Young man, professional basketball player in yellow uniform jumping, throwing ball into basket on 3D stadium with flashlights. Concept of sport, competition, action and motion.
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Basketball
Time to read: 2 min
SLB takes inaugural cup final to Motorpoint Arena Nottingham
October 28, 2024
Max Verstappen (NED) Redbull Racing RB18 during Formula 1 Italian Grand Prix in Monza ITA, Sept 14 2022.
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Asia
Time to read: 2 min
Formula 1 continues commercial growth with 188BET renewal
October 28, 2024
Barcelona, Spain. 28th Oct, 2023. Jude Bellingham celebrates after scoring a goal during the LaLiga EA Sports match between FC Barcelona and Real Madrid CF at the Estadi Olimpic Lluis Companys.
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Fan Engagement
Time to read: 2 min
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
October 25, 2024
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Hospitality
Time to read: 3 min
TKO Group completes three acquisitions to strengthen sports portfolio
October 25, 2024
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Basketball
Time to read: 2 min
bet365 takes local sponsorship approach to US sports
October 25, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026