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SBC Summit: Providing The Framework for Leadership Success
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Europe
Time to read: 4 min
SBC Summit: Providing The Framework for Leadership Success
July 23, 2024
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Latest News
Time to read: 2 min
LA Dodgers brings Sony Honda Mobility experiences to Dodger Stadium
July 23, 2024
WNBA new season at risk as CBA talks unresolved
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Basketball
Time to read: 3 min
DraftKings and WNBA deal shows marketing value of women’s basketball
July 23, 2024
Tyrone Mings of Aston Villa - Aston Villa v Manchester City, Carabao Cup Final, Wembley Stadium, London, UK - 1st March 2020.
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Football
Time to read: 2 min
Aston Villa eyes up increased retail reach with JD agreement
July 23, 2024
Shot of the Professional Gamer Playing in First-Person Shooter Online Video Game on His Personal Computer. Room Lit by Neon Lights in Retro Arcade Style. Online Cyber e-Sport Internet Championship.
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Esports
Time to read: 2 min
Navi joins forces with Visa to create CS2 esports pathway
July 22, 2024
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Fan Engagement
Time to read: 3 min
EFL launches new fantasy football league game ‘Fantasy EFL’
July 22, 2024
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Football
Time to read: 2 min
AC Milan partners with Michael Jordan-owned Cincoro Tequila
July 22, 2024
René Higuita, legendary colobian goalkeeper, in the Maracanã stadium before the match between Fluminense and Atlético Nacional teams.
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Football
Time to read: 2 min
Betsson bolsters Colombian connection with René Higuita
July 19, 2024
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Europe
Time to read: 3 min
New sponsorship opportunities beckon for UEFA Women’s football
July 19, 2024
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Features & Analysis
Time to read: 3 min
Real Madrid return as football’s most valuable brand
July 19, 2024
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Football
Time to read: 3 min
On Location to provide premium hospitality as partner of 2026 FIFA World Cup 
July 19, 2024
Pitch view at Civitas Metropolitano arena - the official playground of FC Atletico.
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Football
Time to read: 2 min
Atlético de Madrid enhances stadium with LG’s 360-degree design
July 19, 2024
Chelsea flag at Stamford Bridge.
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Football
Time to read: 2 min
Chelsea offers Skrill awareness opportunity in pre-season initiative
July 18, 2024
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Football
Time to read: 3 min
Jude Bellingham becomes the new face of EA Sports FC 25
July 18, 2024
Premier League has to prove its virtues to avoid government regulation
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Comment
Time to read: 4 min
King's Speech: Football regulation not forgotten by Labour govt
July 17, 2024
credit: Levy Merchandising
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Football
Time to read: 2 min
Wolves enlists Neo to help drive FX payment awareness
July 17, 2024
Close-Up on Logo of Tottenham Hotspur Football Club on an official 2021 jersey on September 24, 2021.
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Football
Time to read: 2 min
Spurs unleash the Kraken with new crypto sponsorship
July 17, 2024
“It’s much more than just playing video games” - capitalising on the rise of esports
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Fan Engagement
Time to read: 9 min
“It’s much more than just playing video games” - capitalising on the rise of esports
July 17, 2024
AFA
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Asia
Time to read: 3 min
AFA pens betting deal in latest international expansion effort
July 17, 2024
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Football
Time to read: 3 min
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives & events
July 17, 2024
Backshot of a gamer celebrating.
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Esports
Time to read: 2 min
Dafabet eyes up skyrocketing esports industry with Oddin.gg
July 16, 2024
F1 World Championship. Belgian Grand Prix. Stefano Domenicali, Mohammed Ben Sulayem, Markus Duesmann and Oliver Hoffmann, reveal Audi’s liveried showcar.
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Latest News
Time to read: 2 min
Audi announces bp as first partner ahead of 2026 F1 debut
July 16, 2024
am Behar (left) and Dan Towse (Director of Brands) and the Spurs shirt.
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Features
Time to read: 5 min
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’ in UK betting
July 16, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026