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“It’s much more than just playing video games” - capitalising on the rise of esports
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Fan Engagement
Time to read: 9 min
“It’s much more than just playing video games” - capitalising on the rise of esports
July 17, 2024
AFA
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Asia
Time to read: 3 min
AFA pens betting deal in latest international expansion effort
July 17, 2024
credit: Shutterstock
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Football
Time to read: 3 min
AC Milan celebrates 125th anniversary with range of fan benefits, initiatives & events
July 17, 2024
Backshot of a gamer celebrating.
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Esports
Time to read: 2 min
Dafabet eyes up skyrocketing esports industry with Oddin.gg
July 16, 2024
F1 World Championship. Belgian Grand Prix. Stefano Domenicali, Mohammed Ben Sulayem, Markus Duesmann and Oliver Hoffmann, reveal Audi’s liveried showcar.
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Latest News
Time to read: 2 min
Audi announces bp as first partner ahead of 2026 F1 debut
July 16, 2024
am Behar (left) and Dan Towse (Director of Brands) and the Spurs shirt.
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Features
Time to read: 5 min
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’ in UK betting
July 16, 2024
Southampton
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Europe
Time to read: 3 min
Southampton marks Premier League return with crypto casino partner
July 16, 2024
AFA
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Asia
Time to read: 3 min
AFA taps IMG for APAC sponsorships post Copa America triumph
July 15, 2024
credit: Shutterstock
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Football
Time to read: 2 min
La Liga fans to gain exclusive benefits with Uber Eats partnership
July 15, 2024
Rodri Hernandez celebrates after winning the UEFA Champions League 22-23 final match between FC Internazionale and Manchester City FC at Atatuerk Olympic Stadium on June 10, 2023 in Istanbul, Turkey.
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Football
Time to read: 2 min
Man City links Bologna to Manchester with C.P. Company deal
July 15, 2024
Bookies expecting to fork out heavy sums if England claim Euro 2024 crown
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Comment
Time to read: 3 min
Bookies expecting to fork out heavy sums if England claim Euro 2024 crown
July 12, 2024
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Esports
Time to read: 2 min
OG Esports steps up betting engagement via PARI deal
July 12, 2024
The CBS Arena is home to Coventry City Football Club in the West Midlands, UK.
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Football
Time to read: 2 min
Coventry City embraces ‘challenger mindset’ with Monzo deal
July 12, 2024
Amateur boxing
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Boxing
Time to read: 3 min
World Series of Boxing relaunch planned to capitalise on sport’s global resurgence
July 11, 2024
New York Yankees
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Fan Engagement
Time to read: 3 min
New York Yankees latest MLB team to join casino group’s sports roster
July 10, 2024
credit: Shutterstock
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Fan Engagement
Time to read: 2 min
T-Mobile gears up for MLB All-Star Week bringing 5G to all in attendance
July 10, 2024
Bordeaux
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Comment
Time to read: 3 min
Liverpool owners FSG considering FC Bordeaux buyout
July 10, 2024
credit: Shutterstock
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Hospitality
Time to read: 3 min
Betfred Super League hosts Warriors & Wolves game in Vegas
July 10, 2024
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Europe
Time to read: 2 min
Napoli extends Coca-Cola partnership to training kits
July 10, 2024
Nottingham Forest's City Ground
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Europe
Time to read: 3 min
Nottingham Forest close to purchasing City Ground stadium from local council
July 9, 2024
Grand National UK horse racing (UK Tote Group)
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Europe
Time to read: 8 min
Jon Knapman, UK Tote Group: addressing horse racing’s identity crisis
July 9, 2024
credit: Salford City FC
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Football
Time to read: 2 min
Salford City FC reveals Fireball Whisky as front-of-shirt sponsor
July 9, 2024
Legendary Skater Tony Hawk to Keynote at SBC Summit
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Europe
Time to read: 3 min
Legendary Skater Tony Hawk to Keynote at SBC Summit
July 9, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026