Chelsea and Disney+ enlist former pros for unique UEFA stream
Chelsea FC has collaborated with Disney+ to enhance one of its three streams for the club’s UEFA Conference League match against Denmark’s Copenhagen on...
United Sports Collective formed to wave sponsorship flag for five US...
The governing bodies of US cycling, sailing, rowing, fencing and squash have combined sports sponsorship efforts under one entity, United Sports Collective (USC).This marks...
Genius Sports confident in repeating a ‘defining year’ in 2025
Genius Sports’ standing as a data and technology supplier to some of the world’s biggest sports tournaments like the Premier League, NFL and NBA...
UFC’s Tom Aspinall to feature in casino marketing campaign with SPRIBE
UFC interim heavyweight champion Tom Aspinall has become an ambassador for SPRIBE, a software developer specialising in casino gaming.Aspinall joins fellow UFC athletes and...
EOC: Istanbul 2027 European games promise to be “world-class event”
The European Olympics Committees (EOC) has officially announced Istanbul as the host city for the 2027 European Games.Following the signing of the Host City...
Manchester City bolsters connection with global fans via VTEX deal
Manchester City has selected VTEX to become the club’s official digital commerce orchestration platform. As part of the agreement, the reigning Premier League champions will...
Formula One 2024 revenue up but profit takes a hit
Formula One continues to find winning ways according to the motorsports series’ latest financial results, with revenue continuing to climb year-over-year.The racing championship, which...
Tom Brady-backed Birmingham City attracts Coral sponsorship
Birmingham City’s partnership portfolio continues to strengthen as the club’s new ownership era involving NFL star Tom Brady progresses, with betting brand Coral becoming...
Formula 1 bets on ALT Sports Data for engagement
Formula 1 has named ALT Sports Data as the official betting data supplier as the sport says betting becomes increasingly important for global fan...
Henley Royal Regatta Chair: rowing is modernising and becoming more accessible
The 2024 Paris Olympics helped shine a light on some niche sports which do not usually enjoy the limelight in the other sports like...