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King Power Stadium, home stadium of Leicester city football club.
BREAKING
Europe
Time to read: 3 min
Leicester City signs casino deal to support Premier League return
July 8, 2024
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Football
Time to read: 2 min
Real Betis brings Trainline onboard as shirt sponsor in two-year deal
July 8, 2024
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Europe
Time to read: 2 min
Wisła Kraków inks record Superbet shirt sponsorship
July 8, 2024
RSC Anderlecht extends bookmaker partnership until 2027
BREAKING
Europe
Time to read: 2 min
RSC Anderlecht extends bookmaker partnership until 2027
July 5, 2024
credit: EA Sports
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Fan Engagement
Time to read: 2 min
EURO 2024: EA Sports & Adidas offer sessions for football’s next-generation 
July 5, 2024
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Fan Engagement
Time to read: 7 min
On Location - Aiming to make the 2024 Olympics a once-in-a-lifetime fan experience
July 5, 2024
Boomerang
BREAKING
Football
Time to read: 2 min
AC Milan enlists Boomerang as its regional betting partner
July 5, 2024
Insider Sports Year in Review
BREAKING
Europe
Time to read: 3 min
Chelsea expands Three partnership to women’s team
July 4, 2024
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BREAKING
Latest News
Time to read: 2 min
Gillette dives at the chance to gain Tom Daley as new ambassador
July 4, 2024
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern Europe and Central Asia
BREAKING
Europe
Time to read: 5 min
SBC Summit Tbilisi 2024 Marks Groundbreaking Success with Focus on Eastern Europe and Central Asia
July 3, 2024
La Liga logo on a sign on a football pitch.
BREAKING
Europe
Time to read: 2 min
Spain’s LaLiga enlists Samsung to step up US efforts
July 3, 2024
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BREAKING
Features
Time to read: 11 min
Why the time is now for Premier League to capitalise on growing US market 
July 3, 2024
credit: NASCAR
BREAKING
Fan Engagement
Time to read: 2 min
NASCAR enters the world of Fortnite to showcase new interactive racing game
July 3, 2024
official UEFA assistant referee during UEFA Champions League game at AOK Stadion
BREAKING
Europe
Time to read: 2 min
Report: UEFA looking for new betting partner as bwin pulls out of extension talks
July 2, 2024
credit: Shutterstock
BREAKING
Basketball
Time to read: 2 min
EuroLeague Basketball to leverage AI-curated content via WSC Sports
July 2, 2024
Manchester United on a mobile phone in front of Premier League logo.
BREAKING
Football
Time to read: 3 min
Manchester United unveils Snapdragon as 2024/25 kit sponsor
July 2, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
Manchester City brings Piing’s fan interactive game to the Etihad Stadium
July 2, 2024
SBC Summit: Your Gateway to All Things Sports Betting
BREAKING
Data
Time to read: 4 min
SBC Summit: Your Gateway to All Things Sports Betting
July 1, 2024
Adrian Docea, Nordensa: Bringing a fan voice to scouting at Burnley and beyond
BREAKING
Football
Time to read: 3 min
Burnley names 96.com as ‘record’ front-of-shirt sponsor
July 1, 2024
Lucas Mora of Tottenham Hotspur during the Premier League between Tottenham Hotspur and Huddersfield Town at Tottenham Hotspur Stadium.
BREAKING
Football
Time to read: 3 min
Spurs emphasises ‘responsible gambling’ in BetMGM agreement
July 1, 2024
Inter Milan
BREAKING
Europe
Time to read: 2 min
Inter Milan signs ‘historic agreement’ with bookmaker's infotainment brand
July 1, 2024
Esports chair in front of computer
BREAKING
Asia
Time to read: 3 min
DAZN broadens scope with Esports World Cup addition
July 1, 2024
BREAKING
Horse Racing
Time to read: 3 min
Betfred becomes first to sponsor all five classic races
June 28, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026