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Saudi-branded football placed for a corner.
BREAKING
Asia
Time to read: 2 min
Saudi football looks to enhance production with IMG deal
July 25, 2024
Football with Sky Bet EFL branding.
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Comment
Time to read: 5 min
Football and horse racing unveil betting sponsorship codes
July 25, 2024
credit: Shutterstock
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Football
Time to read: 4 min
MLS experiencing record attendance & sponsorship income this season
July 24, 2024
AFC Bournemouth website homepage. It is a professional association football club based in Bournemouth. logo visible.
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Football
Time to read: 2 min
AFC Bournemouth unveils bj88 as shirt sponsor in record deal
July 24, 2024
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Football
Time to read: 2 min
PGMOL to gain deeper match data insights via Kitman Labs partnership
July 24, 2024
Bob Arum, Top Rank boxing
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Asia
Time to read: 2 min
Saudi Arabia’s boxing pedigree continues to grow with Top Rank addition
July 24, 2024
SBC Summit: Providing The Framework for Leadership Success
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Europe
Time to read: 4 min
SBC Summit: Providing The Framework for Leadership Success
July 23, 2024
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Latest News
Time to read: 2 min
LA Dodgers brings Sony Honda Mobility experiences to Dodger Stadium
July 23, 2024
WNBA new season at risk as CBA talks unresolved
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Basketball
Time to read: 3 min
DraftKings and WNBA deal shows marketing value of women’s basketball
July 23, 2024
Tyrone Mings of Aston Villa - Aston Villa v Manchester City, Carabao Cup Final, Wembley Stadium, London, UK - 1st March 2020.
BREAKING
Football
Time to read: 2 min
Aston Villa eyes up increased retail reach with JD agreement
July 23, 2024
Shot of the Professional Gamer Playing in First-Person Shooter Online Video Game on His Personal Computer. Room Lit by Neon Lights in Retro Arcade Style. Online Cyber e-Sport Internet Championship.
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Esports
Time to read: 2 min
Navi joins forces with Visa to create CS2 esports pathway
July 22, 2024
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BREAKING
Fan Engagement
Time to read: 3 min
EFL launches new fantasy football league game ‘Fantasy EFL’
July 22, 2024
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BREAKING
Football
Time to read: 2 min
AC Milan partners with Michael Jordan-owned Cincoro Tequila
July 22, 2024
René Higuita, legendary colobian goalkeeper, in the Maracanã stadium before the match between Fluminense and Atlético Nacional teams.
BREAKING
Football
Time to read: 2 min
Betsson bolsters Colombian connection with René Higuita
July 19, 2024
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Europe
Time to read: 3 min
New sponsorship opportunities beckon for UEFA Women’s football
July 19, 2024
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Features & Analysis
Time to read: 3 min
Real Madrid return as football’s most valuable brand
July 19, 2024
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BREAKING
Football
Time to read: 3 min
On Location to provide premium hospitality as partner of 2026 FIFA World Cup 
July 19, 2024
Pitch view at Civitas Metropolitano arena - the official playground of FC Atletico.
BREAKING
Football
Time to read: 2 min
Atlético de Madrid enhances stadium with LG’s 360-degree design
July 19, 2024
Chelsea flag at Stamford Bridge.
BREAKING
Football
Time to read: 2 min
Chelsea offers Skrill awareness opportunity in pre-season initiative
July 18, 2024
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Football
Time to read: 3 min
Jude Bellingham becomes the new face of EA Sports FC 25
July 18, 2024
Premier League has to prove its virtues to avoid government regulation
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Comment
Time to read: 4 min
King's Speech: Football regulation not forgotten by Labour govt
July 17, 2024
credit: Levy Merchandising
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Football
Time to read: 2 min
Wolves enlists Neo to help drive FX payment awareness
July 17, 2024
Close-Up on Logo of Tottenham Hotspur Football Club on an official 2021 jersey on September 24, 2021.
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Football
Time to read: 2 min
Spurs unleash the Kraken with new crypto sponsorship
July 17, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026