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A hand lifting the World Cup trophy.
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Football
Time to read: 3 min
FIFA receives bids for uncontested 2030 and 2034 World Cups
July 30, 2024
credit: Shutterstock
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Latest News
Time to read: 2 min
Unibet announced as primary sponsor for snooker’s British Open
July 30, 2024
Man City seeks to change Premier League APT rules with legal action
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Comment
Time to read: 4 min
Premier League: Fans receptive to ‘high-risk’ airline and bank deals but betting reception remains icy
July 30, 2024
Udinese's flag over fans on the grandstand during Italian football Serie A match Udinese Calcio vs SSC Napoli.
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Football
Time to read: 3 min
Udinese ‘keeps up with the times’ with meme coin sponsorship
July 30, 2024
Shirt designed by Matthias Hamzaoui.
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Europe
Time to read: 2 min
British & Irish Lions gear up for 2025 Australia tour with latest partner
July 30, 2024
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Football
Time to read: 2 min
Bayern Munich gains deeper Asian presence with Tiger Palm partnership
July 30, 2024
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Football
Time to read: 2 min
Monster Energy to fuel Southampton FC next season
July 29, 2024
Rugby League World Cup targeting Pacific with Australia and Papua New Guinea as 2026 hosts
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Hospitality
Time to read: 3 min
Rugby League World Cup targeting Pacific with Australia and Papua New Guinea as 2026 hosts
July 29, 2024
credit: Shutterstock
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Hospitality
Time to read: 3 min
London Mayor puts 2040 Olympics and WrestleMania plans in motion
July 29, 2024
Crystal Palace flag.
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Comment
Time to read: 6 min
UKGC advises Palace and Forest to stop playing on the edge with unlicensed sponsor
July 29, 2024
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Latest News
Time to read: 2 min
West Ham Utd to uncover the ‘Flip Side of Florida’ during US tour
July 26, 2024
Man City seeks to change Premier League APT rules with legal action
BREAKING
Europe
Time to read: 3 min
Manchester City partners with Premier League familiar face Betway
July 26, 2024
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Football
Time to read: 3 min
Real Madrid first sports team to post €1bn in revenue
July 26, 2024
South African Flag.
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Africa
Time to read: 2 min
PSL renamed Betway Premiership in record sponsorship deal
July 26, 2024
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Latest News
Time to read: 2 min
McLaren and Mastercard join forces in major sponsorship deal
July 26, 2024
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Latest News
Time to read: 2 min
Team GB and Adidas cement long-term partnership ahead of Paris Olympics
July 25, 2024
IOC votes to hold 2030 Winter Games in French Alps ahead of Paris Opening Ceremony
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Europe
Time to read: 3 min
IOC votes to hold 2030 Winter Games in French Alps ahead of Paris Opening Ceremony
July 25, 2024
Saudi-branded football placed for a corner.
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Asia
Time to read: 2 min
Saudi football looks to enhance production with IMG deal
July 25, 2024
Football with Sky Bet EFL branding.
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Comment
Time to read: 5 min
Football and horse racing unveil betting sponsorship codes
July 25, 2024
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Football
Time to read: 4 min
MLS experiencing record attendance & sponsorship income this season
July 24, 2024
AFC Bournemouth website homepage. It is a professional association football club based in Bournemouth. logo visible.
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Football
Time to read: 2 min
AFC Bournemouth unveils bj88 as shirt sponsor in record deal
July 24, 2024
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Football
Time to read: 2 min
PGMOL to gain deeper match data insights via Kitman Labs partnership
July 24, 2024
Bob Arum, Top Rank boxing
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Asia
Time to read: 2 min
Saudi Arabia’s boxing pedigree continues to grow with Top Rank addition
July 24, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026