NBA nets new beer partner in Michelob Ultra
Ahead of the NBA's return to play on July 30, Michelob Ultra has announced a multi-year partnership with the competition to become its official...
Luton Town secures long term partnership with Umbro
Following Luton Town’s miracle run to avoid relegation from the EFL Championship, the club has announced it has signed a long-term technical kit partnership...
Misfits Gaming strengthens Miami Heat and Orlando Magic partnership
Esports organisation Misfits Gaming Group has expanded its partnership with Florida-based NBA sides Miami Heat and Orlando Magic, enabling both teams to include all...
UBS strikes 20-year arena naming rights deal with NHL’s Islanders
Swiss investment bank UBS has signed a 20-year arena naming rights agreement, reportedly worth $275m, for New York Islanders’ new sports venue at Belmont...
Leicester City reveals front-of-shirt Thailand partnership
Leicester City has announced a season-long partnership with the Tourism Authority of Thailand which will see its new ‘Thailand Smiles With You’ campaign featured...
Women’s British Open undergoes rebranding following AIG extension
The Women's British Open, one of the five major championships in women’s golf, has been rebranded as the AIG Women's Open due to its...
Twitch enhances sports output with dedicated content channel
Online live streaming service Twitch has taken another step towards integrating traditional sports into its platform by launching its own dedicated content channel, TwitchSports.The...
Team Ineos rebrands as Ineos Grenadiers ahead of Tour de...
Team Ineos has revealed that it is rebranding to Ineos Grenadiers ahead of the Tour de France.The British professional cycling team’s new name is...
The City of Angels nets NWSL expansion team
The National Women’s Soccer League (NWSL) has announced that Los Angeles has acquired a NWSL team, after a majority woman-founded group secured exclusive rights...
Motorsport Network launches distribution and production platform
Motorsport Network has launched a new distribution and production platform, enabling fans to access motorsport media archives and help brands tell stories about the...