Bayern enhances sustainability focus following Siemens extension
FC Bayern Munich has agreed an extension to its agreement with Siemens which will run through until the end of the 2022/2023 season, allowing...
Cricket South Africa finds headline partner in Betway
Cricket South Africa has signed a three-year global partnership with Betway Limited, which will see the betting company become a prominent sponsor for the...
Man City announces manager-style mobile game with Capstone
Manchester City has announced a new regional partnership with Capstone Games which will see the mobile game developer create a ‘ City-themed manager-style mobile...
Lords report recommends gambling sponsorship ban
A Lords report into gambling regulation has called for ‘urgent action’ to address harms caused by gambling, including a ban on sports sponsorship.The House...
EHF and Sportradar agree decade-long data partnership
Sportradar has added to its growing list of sports clients by agreeing a 10-year data partnership with the European Handball Federation (EHF) and EHF...
PSG agrees ‘ambitious’ 10-year Fanatics deal
PSG has struck a decade-long ecommerce, manufacturing and licensing deal with sports merchandising franchise Fanatics in what the club has described as the ‘most...
Esports’ integration into media and betting
Esports has become a hot topic ever since it rose to prominence in mainstream media. The topic has branched through every industry in the...
MLB expands sports betting portfolio with theScore
Ahead of Major League Baseball’s (MLB) return on 23 July, theScore has signed a multi-year agreement which sees the firm become an authorised gaming...
Birmingham City continues StreamAMG partnership following new deal
StreamAMG has struck a new deal with Birmingham City as both entities agree a new long term contract extension.As part of the extension, the...
West Ham strikes ‘long term’ Umbro extension
West Ham United has announced a long term extension with Umbro that will see the sportswear brand remain the club's official technical partner and...