Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
FIFA extends longstanding partnership to cover Club World Cup
FIFA has extended its partnership with AB InBev, naming it the official beer partner of the Club World Cup 2025. As part of the agreement,...
English rugby has ‘great deal to be positive about’ despite losses...
English rugby union’s financial losses widened during the 2023/24 cycle according to latest figures from the Rugby Football Union (RFU).Fewer home Six Nations games...
Paddy Power continues The Big 180 initiative with Prostate Cancer UK
Bookmaker Paddy Power will return with the The Big 180 initiative for this year’s 2024/25 World Darts Championship in partnership with Prostate Cancer UK. The...
Australian Open serves up Haier two-year sponsorship deal
TV and appliance company Haier has become a sponsoring partner of the Australian Open set to begin next January and last until 2027. Announced during...
Al Nassr teams up with Mkers to redefine competitive gaming
The esports division of Saudi club Al Nassr has partnered with Italian esports organisation Mkers. As part of the deal, Al Nassr has signed Portuguese...
Barcelona announces ‘Mobile Barca’ as part of wider stadium project
FC Barcelona has announced the next step in its ‘Espai Barça’ stadium development project, unveiling ‘Mobile Barca’.The La Liga club has partnered with a...
New York City FC follows Manchester City with Etihad stadium partnership
New York City FC (NYC FC) has signed a sponsorship deal for its planned 25,000 capacity stadium, which mirrors that of its English Premier...
Premier League approves APT changes with City and Vila opposed
Premier League clubs have voted in favour of changes to the top-flight’s Associated Party Transactions (APT) rules, with Manchester City maintaining its long-held opposition.APT...
Leicester City responds to reports of front-of-shirt betting partner’s bankruptcy
Leicester City FC has responded to media reports that its front-of-shirt sponsor BC.Game, an online betting and gaming firm, has gone bankrupt.Multiple media outlets...