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BOXXER nets record 746k viewers for Wardley v Clarke on Sky Sports
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Boxing
Time to read: 11 min
BOXXER’s Ben Shalom: Finding the right partners for boxing’s global growth
February 27, 2024
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Fan Engagement
Time to read: 2 min
Betano adds stadium and women’s team sponsorships to Atlético Mineiro deal
February 27, 2024
John Hanlon posing for a picture to celebrate new deal with BoyleSports
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Europe
Time to read: 2 min
BoyleSports maintains racing momentum with John Hanlon deal
February 26, 2024
New Jersey Devils Jersey
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Latest News
Time to read: 3 min
NJ Devils & RWJBarnabas Health initiate jersey patch deal
February 26, 2024
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Esports
Time to read: 3 min
Bundesliga & Sportradar aim for further innovation until 2032
February 26, 2024
Wimbledon and IBM partner on AI tools for fans
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Latest News
Time to read: 3 min
Emirates serves up ace partnership with Wimbledon
February 26, 2024
Independent Football Regulator
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Europe
Time to read: 2 min
MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade
February 26, 2024
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Fan Engagement
Time to read: 2 min
LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
February 23, 2024
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Basketball
Time to read: 4 min
Consumer interest in women’s sports driving sponsorship to new heights
February 23, 2024
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Fan Engagement
Time to read: 3 min
DFL abandons €1bn Bundesliga investment amid fan backlash
February 23, 2024
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Horse Racing
Time to read: 3 min
Hilton to continue to support McLaren drivers in partnership extension
February 23, 2024
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Latest News
Time to read: 2 min
Infinite Athlete & Gemini Sports unite to develop new AI sports platform
February 22, 2024
Brazil sports stakeholders await executive signature of Betting Bill
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Features
Time to read: 6 min
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing ecosystem
February 22, 2024
Oddschecker rebrands to Fair Play Sports Media
BREAKING
Europe
Time to read: 3 min
Better Collective expects 2024 revenue growth of up to 29%
February 22, 2024
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’ Track
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Data
Time to read: 4 min
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’ Track
February 21, 2024
Statue outside Twickenham Stadium.
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Hospitality
Time to read: 3 min
RFU scraps Wembley plans to focus on Twickenham revamp
February 21, 2024
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Football
Time to read: 2 min
MLS and Apple’s Beats to embark on delivering “amazing experiences” 
February 21, 2024
Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and Tabcorp
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Fan Engagement
Time to read: 4 min
Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and Tabcorp
February 21, 2024
Ariel view of Wembley Stadium
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Football
Time to read: 2 min
Wembley Stadium undergoes major revamp ahead of busy calendar 
February 20, 2024
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Football
Time to read: 3 min
Fulham FC extends Kitman Labs partnership for deeper analytical depth
February 20, 2024
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Fan Engagement
Time to read: 6 min
New York Jets VP of Finance: UK is an ‘enormous opportunity to create one-of-a-kind experiences’
February 20, 2024
credit: Optimum Nutrition
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Horse Racing
Time to read: 2 min
McLaren F1 & Optimum Nutrition “dedicated to peak human performance”
February 20, 2024
Arsenal women's team celebrating a goal.
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Football
Time to read: 2 min
Arsenal breaks WSL attendance record with 60,160 
February 20, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026