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UFC Octagon during Fight Night: Brunson vs. Machida in Brazil.
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Latest News
Time to read: 2 min
UFC brews support for veterans with new coffee sponsorship
February 16, 2024
SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams
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Fan Engagement
Time to read: 4 min
SBC Summit Rio to Host an Exclusive Meet-up for Sports Teams
February 16, 2024
Female Doctor holding digital image of a pair of lungs.
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Football
Time to read: 3 min
West Ham launches a Premier League first health partnership
February 15, 2024
ESPN cements status as college sports home with reported CFP deal
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Fan Engagement
Time to read: 2 min
ESPN cements status as college sports home with reported CFP deal
February 15, 2024
Entain’s Ladbrokes Aus partners with UFC in regional deal
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Fan Engagement
Time to read: 3 min
Entain’s Ladbrokes Aus partners with UFC in regional deal
February 15, 2024
England’s Netball Super League lands BBC Sport coverage
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Europe
Time to read: 3 min
England’s Netball Super League lands BBC and Sky coverage
February 15, 2024
A large group of cyclists on the road.
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Cycling
Time to read: 3 min
Unibet launches 'Follow Your Heart' with Tour de Tietema
February 14, 2024
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Basketball
Time to read: 3 min
SoFi and Jayson Tatum partner for $1m financial literacy initiative
February 14, 2024
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Fan Engagement
Time to read: 2 min
Super Bowl LVIII draws in 123.4m becoming most-watched US event ever
February 14, 2024
Saudi
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Asia
Time to read: 2 min
PepsiCo’s SPL deal showcases commercial growth of Saudi football
February 14, 2024
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Europe
Time to read: 2 min
UEFA renews “dynamic partnership” with Just Eat until 2027
February 14, 2024
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01:41
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Fan Engagement
Time to read: 3 min
Van Dijk and Jill Scott join Heineken’s “Cheers To The Real Hardcore Fans” campaign 
February 13, 2024
Boy lifting trophy to celebrate esports win.
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Esports
Time to read: 3 min
BLAST R6 names seven partners ahead of São Paulo
February 13, 2024
Boxer defending himself on the ropes.
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Boxing
Time to read: 3 min
Checkd Dev launches “one-stop-shop” Boxing News app
February 13, 2024
BoyleSports' representatives standing with a horse in a branded cover.
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Europe
Time to read: 8 min
Vlad Kaltenieks: Cementing BoyleSports’ legacy via Ireland’s greatest race
February 13, 2024
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Latest News
Time to read: 3 min
DraftKings & BetMGM take advantage of $7m Super Bowl ads
February 13, 2024
PFL lands shot in LatAm media with Torneos renewal
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Europe
Time to read: 3 min
PFL lands shot in LatAm media with Torneos renewal
February 13, 2024
The Santiago Bernabéu
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Football
Time to read: 3 min
NFL selects Real Madrid's stadium for regular season game
February 13, 2024
Premier League
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Football
Time to read: 3 min
Premier League club finances debate shows no signs of dying down
February 12, 2024
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Fan Engagement
Time to read: 3 min
PSG Chairman confirms club’s wish to leave Parc des Princes
February 12, 2024
A football at a player's feet from the player's perspective.
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Fan Engagement
Time to read: 2 min
Manchester United plans to explore AR via player cameras
February 12, 2024
French bookies told to rein in marketing around Euros and Paris 2024
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Europe
Time to read: 3 min
Team GB and ParalympicsGB prepare for Paris 2024 with TikTok
February 12, 2024
Betano builds up global sports profile with CONMEBOL deal
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Europe
Time to read: 2 min
Betano builds up global sports profile with CONMEBOL deal
February 9, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026