BetMGM strengthens NHL ties with Vegas Golden Knights renewal
The Vegas Golden Knights, one of the newest teams in the National Hockey League (NHL), has renewed its flagship betting partnership.BetMGM will continue as...
UFC to leverage IBM’s AI technology to enhance viewing experience
The UFC have entered into a new partnership with IBM to tap into the capabilities of AI to create a new viewing experience for...
NFL Christmas games bring big ad sales to Netflix
Netflix has sold out all available in-game ad inventory for its two upcoming NFL games on Christmas day.FanDuel will be the exclusive pregame sportsbook...
Better Collective feels the impact of pre-Brazil betting launch slowdown
Better Collective has encountered a financial slowdown for the first time in its history, its CEO informed investors ahead of its latest earnings call.Publishing...
Leeds United launches merchandise on Fanatics to enhance fan shop experience
Leeds United has formed a new retail partnership with Fanatics to launch its licensed sports merchandise on its digital sports platform. The partnership seeks to...
Aston Martin F1 Team signs long-term apparel Puma partnership
The Aston Martin Aramco Formula 1 Team has placed an emphasis on high-performance apparel with its latest long-term partnership with Puma. The global sportswear brand...
Report: Premier League clubs plan to get building over next 10...
Amid unprecedented demand for tickets, various Premier League clubs are eyeing up expansion and enhancements to their stadiums according to the Financial Times (FT).Analysis...
Tottenham Hotspur enhances digital security with ExpressVPN
Tottenham Hotspur has signed a new two-year partnership with ExpressVPN to help bolster its digital security across all of its networks. As the official digital...
University of Miami athletes gain deeper medical insights with Kitman Labs
The University of Miami has integrated Kitman Labs’ Performance Medicine solution to enable its athletes with a deeper understanding of their medical health and...
Centre ring partner revealed ahead of Jake Paul vs Mike Tyson
Energy drink brand CELSIUS has announced it will sponsor the anticipated heavyweight boxing clash between Mike Tyson and Jake Paul.As part of the agreement,...