Middlesbrough Foundation celebrated with Kindred’s shirt gesture
Middlesbrough Foundation will feature as the club’s front-of-shirt sponsor this weekend, following a sponsorship donation by Kindred, Middlesbrough's principal partner. Following the gesture by Kindred,...
PokerStars moves to up US visibility with Philadelphia Flyers deal
Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced...
Portugal national football team partners with Puma ending Nike deal
Puma has signed a long-term partnership with the Portuguese Football Federation (FPF) which will see its Portuguese national teams wear Puma kits for the...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
FIFA extends longstanding partnership to cover Club World Cup
FIFA has extended its partnership with AB InBev, naming it the official beer partner of the Club World Cup 2025. As part of the agreement,...
English rugby has ‘great deal to be positive about’ despite losses...
English rugby union’s financial losses widened during the 2023/24 cycle according to latest figures from the Rugby Football Union (RFU).Fewer home Six Nations games...
Paddy Power continues The Big 180 initiative with Prostate Cancer UK
Bookmaker Paddy Power will return with the The Big 180 initiative for this year’s 2024/25 World Darts Championship in partnership with Prostate Cancer UK. The...
Australian Open serves up Haier two-year sponsorship deal
TV and appliance company Haier has become a sponsoring partner of the Australian Open set to begin next January and last until 2027. Announced during...
Al Nassr teams up with Mkers to redefine competitive gaming
The esports division of Saudi club Al Nassr has partnered with Italian esports organisation Mkers. As part of the deal, Al Nassr has signed Portuguese...
Barcelona announces ‘Mobile Barca’ as part of wider stadium project
FC Barcelona has announced the next step in its ‘Espai Barça’ stadium development project, unveiling ‘Mobile Barca’.The La Liga club has partnered with a...