Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

WST prepares for Masters event with OlyBet partnership 

The World Snooker Tour (WST) has announced an expansive partnership with sportsbook OlyBet. Following the agreement, OlyBet will serve as the official European betting partner...

Premier League and EFL could be at loggerheads over data revenue...

The Premier League and English Football League (EFL) are set to have a dispute over data rights according to UK media speculation.Whilst this is,...

Juan Mata confirms investment in new MLS team San Diego FC

Former Chelsea and Manchester United player Juan Mata has become an investor in the new Major League Soccer(MLS) team San Diego FC. Mata becomes the first active player to acquire a stake in...

England footballer joins BrewDog co-founder in energy drink investment

Eberechi Eze, a professional footballer in the Premier League and for the England national team, has embarked on a new business venture.The Crystal Palace...

Uber Eats delivers on new fan campaign as PDC’s official UK...

The Professional Darts Corporation (PDC) has named Uber Eats as its official food delivery partner for the remainder of the year to create new...

NFL goes to Springfield in Simpsons-themed broadcast 

The NFL has announced plans to take a Monday Night Football game into the world of Simpsons in real-time for the second edition of...

Midea continues football sponsorship growth with Sevilla FC

Spanish La Liga club Sevilla FC have confirmed that home appliance company Midea has its latest shirt sponsor ahead of its upcoming fixture this...

FeedConstruct: the value of data at the intersection of sports and...

To the average sports fan, the stakeholders involved in the games they follow are simple - the clubs and athletes, the spectators, and perhaps...

UFC and Pepperstone come together to expand across Asia

The UFC and online forex trading provider Pepperstone have entered into a new partnership with both parties looking to grow their statute in the...

PWHL adds Prime Video to 2024/25 media partners list

Amazon Prime Video has further extended its sports portfolio with the addition of the Professional Women’s Hockey League (PWHL) in Canada.The online streaming service...