Genius Sports to create Madden-esque experience for NFL clash with NBC...
Video game elements are becoming increasingly incorporated into modern sports broadcasting as a means of boosting fan engagement and retaining audiences.As such, a collaboration...
Nike secures multi-year deal with Uruguayan football team
The Uruguayan Football Association (AUF) has agreed to a new multi-year deal with Nike to wear Nike-manufactured kits and other supplies.As part of the...
IMG to continue building social media strategies for NHL
The National Hockey League (NHL) has continued its partnership with IMG for the latter to extend its oversight of the league’s international social media...
Saudi Pro League extends Stats Perform deal to include AI integration
The Saudi Pro League has expanded its agreement with Stats Perform to ensure every top-flight Saudi football club and the league’s own media and...
West Ham United scores new Ohana Development partnership
West Ham United has announced a new partnership with Ohana Development, a real estate developer from the United Arab Emirates, as its official global...
Formula E partners with ITV in return to UK free TV
Formula E has returned to free-to-air television in the UK via a deal with ITV, one of the country’s oldest terrestrial broadcasters.The electronic motorsports...
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...
Saudi Pro League partners OneFootball for enhanced fan engagement
The Saudi Pro League (SPL) is moving to further enhance its international visibility through content at a time of heightened investment in the country’s...
Goalden View: Ranking footballers by fame and not performance
In today’s digital age, the quest for popularity has extended far beyond social media influencers, with athletes and sports organisations now battling for recognition...
Leicester partner BC.GAME reportedly to lose Curaçao betting licence
Leicester City’s front-of-shirt partner, the online sportsbook and casino firm BC.GAME, has lost its operating licence according to Josimar, a football news outlet.Josimar claims...