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Fan Engagement
Time to read: 2 min
LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution
February 23, 2024
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Basketball
Time to read: 4 min
Consumer interest in women’s sports driving sponsorship to new heights
February 23, 2024
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Fan Engagement
Time to read: 3 min
DFL abandons €1bn Bundesliga investment amid fan backlash
February 23, 2024
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Horse Racing
Time to read: 3 min
Hilton to continue to support McLaren drivers in partnership extension
February 23, 2024
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Latest News
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Infinite Athlete & Gemini Sports unite to develop new AI sports platform
February 22, 2024
Brazil sports stakeholders await executive signature of Betting Bill
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Features
Time to read: 6 min
Martin Lycka: Taking Entain’s RG flag into Brazil’s emerging sports marketing ecosystem
February 22, 2024
Oddschecker rebrands to Fair Play Sports Media
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Europe
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Better Collective expects 2024 revenue growth of up to 29%
February 22, 2024
Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’ Track
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Data
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Shaping the Future of Betting: SBC Summit North America Announces ‘Sports Betting’ Track
February 21, 2024
Statue outside Twickenham Stadium.
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Hospitality
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RFU scraps Wembley plans to focus on Twickenham revamp
February 21, 2024
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Football
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MLS and Apple’s Beats to embark on delivering “amazing experiences” 
February 21, 2024
Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and Tabcorp
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Fan Engagement
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Nine takes Melbourne Cup Carnival free-to-air in deal with VRC and Tabcorp
February 21, 2024
Ariel view of Wembley Stadium
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Football
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Wembley Stadium undergoes major revamp ahead of busy calendar 
February 20, 2024
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Football
Time to read: 3 min
Fulham FC extends Kitman Labs partnership for deeper analytical depth
February 20, 2024
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Fan Engagement
Time to read: 6 min
New York Jets VP of Finance: UK is an ‘enormous opportunity to create one-of-a-kind experiences’
February 20, 2024
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Horse Racing
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McLaren F1 & Optimum Nutrition “dedicated to peak human performance”
February 20, 2024
Arsenal women's team celebrating a goal.
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Football
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Arsenal breaks WSL attendance record with 60,160 
February 20, 2024
Stake.com and Lucky Block ink MMA deals in latest sports marketing push
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Asia
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Stake.com and Lucky Block ink MMA deals in latest sports marketing push
February 20, 2024
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Football
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LAFC deepens BMO partnership as club’s official jersey sponsor
February 19, 2024
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Fan Engagement
Time to read: 3 min
FC Porto & Betano to launch inclusive activations across Dragão stadium
February 19, 2024
NHL
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Fan Engagement
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Verizon renews NHL deal in latest sports business boost
February 19, 2024
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Football
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Inter Miami to empower devices across the city with Duracell partnership
February 16, 2024
Man in VR headset touching a digital barrier.
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Basketball
Time to read: 3 min
NBPA revolutionises fan experience with metaverse launch 
February 16, 2024
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28:47
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Behind the Badge
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Behind The Badge: RCD Espanyol - new growth plans outside La Liga
February 16, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026