Brentford FC renews Eyeball.Club deal to uncover more football talent
Sports technology company Eyeball.Club has announced the renewal of its partnership with Brentford FC to help the Premier League club uncover more youth talent...
Kabaddi World Cup names title sponsor for first edition outside Asia
Irish bookmaker Paddy Power has continued its niche approach to sports marketing via a sponsorship of the 2025 Kabaddi World Cup.The company, part of...
Manchester City fans able to design 2026/27 third kit using Puma...
Manchester City fans will be able to design the club’s official third kit for the 2026/27 season due to a new innovative AI platform...
ARC working on ‘getting racing as a betting product right’
Horse racing’s relationship with betting is hardly unfamiliar territory to those involved in either industry, but it has faced increasing pressure over recent years.Until...
Fitzdares unveils new Chester club and Royal Windsor sponsor expansion
Fitzdares, an online and retail bookmaker with a brand built around a luxury experience, has announced another expansion of its hospitality efforts.The London-headquartered company...
Newcastle Utd and InPost partnership extension focuses on e-commerce
Newcastle United has extended its partnership with parcel delivery service InPost following a successful first 12 months. The extended partnership will now see both parties...
2034 World Cup could be moved to winter in Saudi Arabia
FIFA are reportedly set to make a decision on the date of the 2034 World Cup as it becomes increasingly likely it will be...
Genius Sports to create Madden-esque experience for NFL clash with NBC...
Video game elements are becoming increasingly incorporated into modern sports broadcasting as a means of boosting fan engagement and retaining audiences.As such, a collaboration...
Nike secures multi-year deal with Uruguayan football team
The Uruguayan Football Association (AUF) has agreed to a new multi-year deal with Nike to wear Nike-manufactured kits and other supplies.As part of the...
IMG to continue building social media strategies for NHL
The National Hockey League (NHL) has continued its partnership with IMG for the latter to extend its oversight of the league’s international social media...