iGaming Daily: has Paddy Power hit the perfect 180 with its...
Darts has well and truly taken over the Christmas schedule, and with the 2025 PDC World Darts Championship underway business is booming for the...
Formula 1 and Crypto.com extend partnership until 2030
Formula 1 and Crypto.com will extend its partnership until 2030 and look to create further fan opportunities over the next six years. The two brands...
Manchester United opens new academy for aspiring creators
Manchester United has launched a new initiative called “Creators’ Academy” to further boost the success it has gained by working with creators over the...
La Liga continues to lend its expertise in UK to fuel...
Spanish top-flight league La Liga has continued its partnership with Bloomsbury Football to support growth within youth football in the UK. Now in its third...
Unibet strengthens ice hockey support with IIHF sponsorship
The 2025 IIHF Ice Hockey World Championship has announced Unibet, the flagship brand of Kindred Group, as an official sponsor.Under this agreement, Unibet will...
Reebok inks new multi-year deal with the WNBA
The Women’s National Basketball Association (WNBA) has announced a new multi-year partnership with Reebok that will see the US sportswear company manufacture sneakers for...
Aston Villa’s regeneration project to climb FFP mountain
Aston Villa FC has announced plans for a regeneration project at Villa Park, as it looks to generate additional revenue streams. Set to launch by...
Kitman Labs to empower BSC Young Boys with performance data
Swiss Super League champions BSC Young Boys have brought onboard Kitman Labs to enhance its oversight of player and coaching performance through the use...
Luke Littler scores KP Nuts sponsorship ahead of PDC World Championships
17-year-old UK darts sensation Luke Littler has partnered with UK nut brand KP Nuts ahead of his first match at this year’s PDC World...
Riot Games introduces new betting policy for esports
Riot Games, the developer behind major esports titles like VALORANT and League of Legends, has announced a significant policy shift regarding gambling sponsors.Starting in...