Atlético Madrid keeps betting links in deal with Asian firm
Atlético Madrid has named its latest commercial partner, in a deal signalling yet another agreement between a prominent European football club and an Asian...
2024 World Series most-watched series in seven years
The recent 2024 World Series, in which the Los Angeles Dodgers ran out winners in five games against the New York Yankees, became the...
Joshua Sparke, LiveScore Group: Envisioning a modern future for horse racing
Horse racing is a globally cherished sport steeped in tradition and history, frequently enjoyed alongside betting - making it the second most wagered-on sport...
FC Bayern Munich to curate new digital fan initiatives with Zeotap
FC Bayern Munich has signed a new multi-year partnership with German data software solutions provider Zeotap to create new digital content strategies. The focus of...
SportsGrid pens deal with leading golf influencer Paige Sprianac
SportsGrid has partnered with Paige Sprianac, a golf social media influencer, in a multi-year agreement.The sports betting-focused TV network has hired the influencer for...
ANOC partners with Peak Sport to provide Olympic uniforms
The Association of National Olympic Committees (ANOC) has teamed up with sportswear brand Peak Sport to supply uniforms at Olympic events.Under the eight-year sponsorship...
Ligue 1 to overhaul digital content strategy in partnership with WSC...
The Ligue de Football Professional (LFP) is looking to modernise its digital content strategy across Ligue 1 and other football competitions after signing a...
Leeds United and Adidas agree partnership extension following record kit sales
Leeds United will continue to wear Adidas kits for the next several years after agreeing a partnership extension agreement with the German sportswear brand. Adidas...
FIFA nets first commercial partner for stateside Club World Cup
FIFA has named its first official partner for next year’s FIFA Club World Cup by extending an agreement with a pre-existing long-term partner.Electronics firm...
Morgan Stanley creates new sports investment portfolio
Aiming to help foster more growth within sports investment, Morgan Stanley has created a new portfolio for interested investors looking to profit from increasing...