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French bookies told to rein in marketing around Euros and Paris 2024
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Europe
Time to read: 2 min
French bookies told to rein in marketing around Euros and Paris 2024
January 10, 2024
‘New generation is gravitating to the game’: the upward trend in women’s football
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Fan Engagement
Time to read: 5 min
‘New generation is gravitating to the game’: the upward trend in women’s football
January 10, 2024
Feyenoord badge
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Europe
Time to read: 2 min
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
January 10, 2024
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Features & Analysis
Time to read: 2 min
Aston Villa agrees Adidas deal dropping controversial Castore kits
January 10, 2024
Tiger Woods hitting golf ball
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Golf
Time to read: 3 min
Tiger Woods and Nike end partnership after 27 years
January 10, 2024
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Football
Time to read: 2 min
Corinthians and Vai de Bet seal record R$370m sponsorship deal
January 9, 2024
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Features
Time to read: 6 min
How Infinite Athlete & Chelsea FC are accelerating AI sports data adoption
January 9, 2024
Women playing ice hockey
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Fan Engagement
Time to read: 2 min
PWHL announces record attendance amid recent sponsorship deals 
January 9, 2024
Credit: Paddy Power
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Europe
Time to read: 4 min
Prostate Cancer UK and PDC reflect on ‘fantastic’ Paddy Power darts campaign
January 8, 2024
UFC event.
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Latest News
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UFC and WWE partnership teams merge to capitalise on sponsorship ventures
January 8, 2024
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Europe
Time to read: 2 min
PSG will not make the Stade de France its new home
January 8, 2024
Football and Brazil flag
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Football
Time to read: 2 min
Brazilian football team Juventude signs Stake as kit sponsor
January 8, 2024
People playing on PC
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Esports
Time to read: 4 min
BLAST Premier expands ahead of 2024 season
January 5, 2024
Betsson builds up Colombia profile with Atletico Nacional deal
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Football
Time to read: 2 min
Betsson builds up Colombia profile with Atletico Nacional deal
January 5, 2024
Chelsea Badge on Kit
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Football
Time to read: 2 min
Chelsea announces BingX sleeve sponsorship deal
January 4, 2024
Credit: Paddy Power
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Europe
Time to read: 3 min
Paddy Power’s Big 180 campaign hits £914k after most-watched final
January 4, 2024
BetMGM Premier League Darts Title
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Europe
Time to read: 2 min
BetMGM unveiled as the new title sponsor for Premier League Darts
January 4, 2024
Kansas City Royals
29:39
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Behind the Badge
Time to read: 3 min
David Adams: New stadium will be a gamechanger for Kansas City Royals
January 4, 2024
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Basketball
Time to read: 2 min
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
January 4, 2024
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Fan Engagement
Time to read: 2 min
PWHL enters 2024 season with range of regional rights deals
January 4, 2024
PGA phone on a desk
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Golf
Time to read: 2 min
Disruption continues as the PGA and LIV Golf merger delayed until 2024
January 3, 2024
Brazil Betting Bill paving way for sports sponsorship activations
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Fan Engagement
Time to read: 3 min
Brazil sports betting set for 2024 after President Lula signs off
January 3, 2024
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Football
Time to read: 2 min
CAF & Orange extend commitment to enhancing equality in African football
January 3, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026