MLS leverages blockchain to engage younger fans with MLS Quest
Major League Soccer (MLS) has partnered with digital collectible platform Sweet for the launch of MLS Quest, a blockchain-based video game to engage its...
SLB takes inaugural cup final to Motorpoint Arena Nottingham
Super League Basketball (SLB) has announced that the Motorpoint Arena Nottingham will host the league’s inaugural Cup Final on 9 March 2025.The SLB stated...
Formula 1 continues commercial growth with 188BET renewal
Formula 1 has announced it is renewing its partnership with Asian sportsbook 188BET after the end of its previous five-year agreement.Under the agreement, 188BET...
La Liga and Sportsbet.io deal offers fans ‘fresh’ ways to engage
Spanish top-flight football league La Liga, has announced a partnership with Sportsbet.io, a crypto casino and sportsbook, to improve fan engagement.Under the agreement, the...
TKO Group completes three acquisitions to strengthen sports portfolio
TKO Group has announced a $3.25bn acquisition of Professional Bull Riders (PBR), OnLocation and IMG from Endeavour Group. The three latest sports companies complement TKO’s...
bet365 takes local sponsorship approach to US sports
UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...
Southampton scores fintech partnership with Ebury
Southampton Football Club has confirmed a partnership with global financial firm Ebury that sees the latter supplement the Premier League club with its payment...
Formula 1 builds on Americas momentum with new Amex agreement
Formula 1 has extended its partnership with American Express, making the latter a global partner of the motorsport organisation.Through this new partnership, F1 has...
NHL renews long-standing military support partnership
The National Hockey League (NHL) has renewed its US partnership with the Navy Federal Credit Union, continuing a deal dating back over six years.Terms...
Saudi’s Riyadh Season deepens UK boxing relationship with BOXXER
Saudi Arabian sports events organisation Riyadh Season launched a major new partnership with British boxing promotion BOXXER. The first Riyadh Season-headlined BOXXER show, ‘High Voltage’,...